Giri Devanathan

About Giri Devanathan

I am a product and technology leader with more than twenty years of experience across PayPal, Yahoo, Nokia, eBay, and T-Mobile, and as Founder and CEO of Acquink (Formerly Enixta). At Enixta I built and led award winning AI and insight platforms adopted by Flipkart, Samsung, Mars, and boAt.I specialize in product architecture, data and AI systems, and data driven platforms, with leadership across engineering, GTM, and strategy. My work spans vector based semantic search, multilingual pipelines, and LLM integrated feedback analytics, and the delivery of scalable multi tenant SaaS platforms.I have led distributed teams across the US, Europe, and India, scaled platforms globally, and advised CXOs on using unstructured feedback to drive structured product and experience decisions. I have closed single enterprise deals above one million dollars and scaled revenue to four crore ARR. We were early champions of native AI and received recognition including Best Tech for eCommerce by IAMAI and Top 15 Startup by the Government of India RAISE program. SaaS | Product and Platform Strategy | GenAI | NLP | Multilingual Search | Data Systems Valid H1B | Based in India | Global leadership across the US, Europe, and India

Experience

1. Founder & CEO

   Enixta

   May 2014 — Present · Hyderabad, IN

   Enixta is a B2B Generative AI SaaS transforming customer voice and UGC into structured insights for product optimization, CX, and competitive intelligence.Key ProductsSmaartPulse – API-driven insights platform for e-commerce and hospitality; enabled review summarization and decision-support at scale.SmaartBrand – Multi-channel customer intelligence dashboard adopted by leading brands for sentiment analysis and competitive benchmarking.BuySmaart – AI-powered consumer shopping assistant aggregating UGC, expert reviews, and social content for smarter recommendations. Key Achievements: Scaled Enixta to $500K (~₹4 Cr) ARR through enterprise SaaS adoption Closed multiple enterprise contracts, including a single deal exceeding $1M and another over $200K Expanded adoption across global enterprises in e-commerce and consumer electronics Achieved 100% YoY revenue growth with enterprise SaaS contracts Built and led 50+ product and engineering teams across India, US, and EU Developed AI-driven search and retrieval with semantic search and vector embeddings Pioneered multi-modal AI insights, integrating text, audio, video, and image analytics Integrated Google Translate, YouTube, and Reddit APIs to enable multilingual analytics Executed a scalable GTM strategy, balancing direct SaaS and strategic partnerships Expertise & Focus Areas: AI & Machine Learning – Generative AI, NLP, Sentiment Analysis, Vector Search Cloud & SaaS – Multi-Tenant AI SaaS, Cloud-Native Architectures (GCP, AWS, Azure) Search & Retrieval – Semantic Search, AI-Powered Query Resolution Product & Growth Strategy – B2B SaaS Expansion, API Monetization Data-Driven Insights – UGC Analytics, Competitive Intelligence

Education

• Kpcvss School

  High School, Maths, Computer Science, Physics and chemistry

• Anna University Chennai

  MBA, Technology Management

• University of Madras

  B. S, Mathematics

Skills

• Application Development
• Scalability
• Production Support
• Server Architecture
• Sdlc
• Solution Architecture
• Architecture
• Business Intelligence
• Etl
• Rdbms
• Oracle Sql
• IT Service Management
• Agile Methodologies
• Management
• Data Integration
• People Management
• Software Development
• Software Project Management
• Itil
• Data Modeling
• Agile
• Pmp
• Databases
• Shell Scripting
• Sql Tuning
• Analytics
• Data Management
• Database Design
• High Availability
• IT Strategy
• Linux
• Unix Shell Scripting
• Architectures
• Capacity Planning
• Oracle
• Data Mining
• Requirements Analysis
• Performance Tuning
• Data Warehousing