Giovanni C. V.
Global Campaign Specialist @Tricentis
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WORK HISTORY
Global Campaign Specialist @Tricentis
Atlanta, GA, US
Led cross-functional audience segmentation for Tricentis’ Renewals Nurture program, building 12+ targeted lists across 5+ products using Salesforce and Marketo, improving campaign precision and establishing scalable segmentation processes for Q3–Q4 execution• Owned the end-to-end meeting scheduling program for Tricentis Transform London & Nashville 2025, coordinating 131 onsite customer/prospect meetings and 151 roundtable registrations across 8 sessions, directly supporting ~$4.93M in pipeline creation and aligning priority accounts with Sales, CGAM, Product, and Executive leadership• Designed and implemented the full meeting-operations infrastructure for two global events—creating room naming conventions, capacity rules, color-coding systems, and conflict-prevention frameworks—while building scalable workflows (Outlook, Excel, Asana, Showpad) to support real-time visibility for 20+ stakeholders• Developed and launched a global Tier 3 Churn Survey by partnering with Product Marketing, Ops, and CS to categorize churn drivers, integrate Power BI data, and automate insights in Salesforce—enabling more data-informed retention and product strategy• Streamlined customer engagement at SAP Sapphire 2025 (Orlando & Madrid) by coordinating 200+ customer meetings and 50+ executive roundtable nominations, optimizing intake and scheduling processes across 50+ AEs and executives using Asana, Excel, and TeamUp• Strengthened operational infrastructure and GTM readiness through consistent Salesforce tag hygiene, Showpad content updates, and Marketo list maintenance to support accurate targeting and global campaign execution
EDUCATION
Georgia Institute of Technology
Bachelor of Science - BS, Business Administration and Management, General
Holy Spirit Preparatory School
High School Diploma
ABOUT GIOVANNI C. V.
At Tricentis, my role as a Marketing Campaign Specialist is to harness the power of data analytics and segmentation to boost engagement and conversion rates. In just two months, my efforts in auditing sales and email leads with Excel and Salesforce have uncovered actionable insights that have notably enhanced our marketing strategies. My proficiency in optimizing webpages using Folloze and streamlining workflows with Asana underpins our team\'s commitment to achieve marketing objectives efficiently.As a Case Coordinator at NV Immigrant Services Inc, I have contributed substantially to improving legal support processes over the past seven months. By meticulously generating reports and refining our Google Drive filing system, the legal team has seen a 16% increase in efficiency. My role in facilitating effective communications has also led to a significant 15% improvement in case filing rates, demonstrating my dedication to process optimization and impactful client outcomes.
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