Giovanni Zacchia
Sr Lifecycle and Crm Manager @Coinbase
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WORK HISTORY
Sr Lifecycle and Crm Manager @Coinbase
London, GB
Currently leading the international strategy and operations of all customer communications across EMEA, APAC and AMER via emails, push notifications, SMS and in-apps.2025 achievements: Owned and delivered the CRM plan for major regulatory migrations across the UK and Europe, one of the largest international lifecycle initiatives of the year. Alongside this, led growth-focused lifecycle campaigns and product launches across 35+ international markets, driving revenue growth and sustained increases in engagement and trading activity.
EDUCATION
Università Bocconi
Master of Science (MS), Marketing Management
Liceo classico "L. Galvani"
Maturità classica, Studi classici e del mondo antico
Università Bocconi
Bachelor's degree, Management for art, culture and communication
Boston College
Exchange Program, Marketing Management
SKILLS
ABOUT GIOVANNI ZACCHIA
I am an experienced Growth and Customer Marketing Lead specializing in high-growth tech companies and mobile-first businesses, with expertise in customer lifecycle programs, retention strategy, data science, and team management. I am highly analytical, driven by insights, adept at managing multiple projects, and possess strong leadership skills with a caring approach towards my team.
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