Giovanna Torres

About Giovanna Torres

Giovanna Torres is a bilingual marketing strategist, cultural producer, and arts advocate whose work centers on Latin American cinema, community engagement, and inclusive storytelling. As Cofounder and Director of the Charlotte Latino Film Festival and founder of Cine Casual, she curates and promotes Latin American film through dynamic public programming, grassroots outreach, and strategic brand partnerships.Under her leadership, Giovanna has developed and executed marketing campaigns that have generated over social media impressions, led to sold-out screenings, and attracted media coverage across bilingual TV, print, and digital platforms—both locally and nationally. Her marketing efforts have driven measurable results in audience growth, brand awareness, and sponsorship engagement.Her expertise includes multi-platform content strategy, project management, media relations, and partnership development, with a strong emphasis on representation, accessibility, and community impact. As a marketing consultant, she crafts and implements tailored strategies that elevate brand identity, boost visibility, increase ticket sales, and strengthen partner relationships.In addition to her marketing work, Giovanna has produced arts programming in collaboration with local artists, grassroots collectives, and national institutions. Her dedication to authentic storytelling and cultural advocacy continues to build meaningful connections between Latinx communities and the broader cultural fabric of the U.S. South.

Experience

1. Founder and Executive Director

   Cine Casual

   Apr 2016 — Present · Charlotte, NC, US

   Cine Casual is a media arts organization dedicated to showcasing and celebrating Latin American cinema, fostering cultural dialogue, and creating opportunities for connection through film. Primary Responsibilities:• Digital Content & Campaigns: Oversee the creation and distribution of content across digital channels including the website, social media, email newsletters, and blogs, ensuring engaging and on-brand messaging. • Audience Acquisition & Retention: Develop strategies to acquire new audiences, while creating programs and initiatives that foster long-term engagement and retention. • Publicity & Content Calendars: Maintain detailed publicity and content calendars, ensuring timely delivery of all assets, campaigns, and initiatives. • Photography & Videography Oversight: Manage freelance photographers and videographers, ensuring timely gathering and organization of essential visual assets to support marketing campaigns. • PR & Media Relations: Secure TV, print, and online coverage, with a focus on securing press for films and filmmakers participating in the Festival. • Sponsorship & Development: Create compelling proposals, secure activations, and identify fundraising opportunities to support the Festival’s mission. • Programming: Highlight the work of diverse filmmakers, ensuring their stories and achievements are amplified through marketing and publicity efforts.

Education

• University of Connecticut

  Bachelor of Arts, Individualized: Media (Public Relations) & Latino Studies; Minor in Communications

  2009 — 2013

Skills

• Client Services
• Photography
• Press Releases
• Promotions
• Sales
• News Writing
• Research
• Mailchimp
• Community Outreach
• Cold Calling
• Prospecting
• Event Planning
• Newsletters
• Marketing Research
• Writing
• Client Relations
• Advertising
• Public Speaking
• Photojournalism
• Public Relations
• Project Management
• Marketing
• Wordpress
• Spanish
• Content Curation
• Community Management
• Mentoring
• Facebook
• Social Media