Giovanna Reinking

About Giovanna Reinking

I work on one of the hardest problems in learning platforms: turning intent into sustained engagement and real capability.I lead product strategy, roadmap, and execution for Intuit Academy, an external-facing learning and readiness platform serving hundreds of thousands of learners. My work sits at the intersection of AI, learning experience, and product strategy, where I focus on building systems that help learning translate into demonstrated capability, not just participation.A core part of my role has been advancing a readiness-first approach. Rather than optimizing primarily for enrollment or surface-level engagement, I focus on improving signal quality earlier in the learner journey. That means making deliberate tradeoffs, aligning product, content, and go-to-market teams, and prioritizing trust and long-term outcomes over short-term growth.I lead cross-functional teams spanning product, content, go-to-market, and analytics, with an emphasis on rigor, judgment, and momentum. I use data, experimentation, and continuous evaluation of user experience and engagement to make measurable improvements to completion, conversion, and downstream readiness.AI is a critical lever in that work. I use it where it improves decision quality, helping surface clearer signals and reduce false confidence, so readiness is easier to see and harder to misinterpret.My leadership perspective is grounded in early, on-the-ground experience in classrooms and school leadership, which shapes my bias toward practical systems that hold up under real constraints.

Experience

1. Group Product Marketing Manager, Intuit Academy

   Intuit

   Jan 2025 — Present · San Diego, CA, US

   Leading product marketing and platform strategy for Intuit Academy, Intuit’s external-facing EdTech platform serving millions of aspiring experts annually. I manage a cross-functional team focused on learner acquisition, experience design, and program innovation—and serve as the product owner for the platform roadmap, driving features and experiences that connect learning to hiring.Key Responsibilities & Impact- Own the strategic roadmap and experience architecture for Intuit Academy—a high-visibility, public platform with over 11 million annual visitors- Define and launch AI-powered features, including learner dashboards, nudges, referral systems, and partner management tools, to drive engagement and conversion- Lead a team of program managers, and content strategists to align learning initiatives with hiring, retention, and brand growth goals- Drive cross-functional collaboration across product, engineering, design, and analytics teams to deliver scalable, user-centered education pathways- Guide GTM strategy and lifecycle communications to support program enrollment, progression, and re-engagement.

Education

• California State University, Northridge

  Bachelor of Arts - BA

• California State University, Fullerton

  Master of Science - MS, Instructional design and technology

  2020