Giovanna Francesca Aiello
Onboard Marketing Digital Coordinator @MSC Cruises
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WORK HISTORY
Onboard Marketing Digital Coordinator @MSC Cruises
Naples, IT
In line with the strategic guidelines received from Corporate Marketing, the Onboard Brand & Product Digital Marketing Coordinator supports internal and external agencies in creating and delivering on-time, on-brand and on-budget marketing materials- with guest first approach- in order to contribute to positive ratings, and to effective communication on MSC Cruises ships. Key Responsibilities • Manage content for onboard digital playlists and ensure the content remains consistent across all MSC for Me channels; • Reviews and requests approval for copy and content translations respecting budget and purchase orders; • Manage digital content updates related to new deployments and canvases (ie: Japan, India, Alaska) • Edit new content on pre-cruise CMS supporting the launch of the MSC for Me App pre-cruise experience, and provide regular updates of content based on new products, new offers, and communication to support the guest experience; • Support the launch of the MSC for Me platform (App, touchscreens, Cabin-TV) on board MSC Cruise ships sailing prior to 2017; • Support the Multimedia Team on board in the management of digital advertising activities including creation and implementation ensuring brand guidelines for digital marketing are met; • The ability to keep abreast of content and consumer trends and advancements in technology.
EDUCATION
Università di Napoli L'Orientale
Foreign languages Bachelor's degree: "Lingue, culture e letterature dell'Europa e delle Americhe", Foreign Languages and Literatures, General
Istituto Tecnico per il turismo "Flavio Gioia" - Amalfi
Tourism expert, Gestione dei servizi di viaggio e turismo
ABOUT GIOVANNA FRANCESCA AIELLO
Onboard Brand & Product Digital Coordinator | MSC CruisesAs part of the Onboard Marketing team, I support the execution of digital brand and product strategies across the MSC Cruises fleet. Reporting directly to the Head of Onboard Marketing and aligned with Corporate Marketing guidelines, I help deliver on-brand, on-time, and on-budget digital content that enhances the guest experience and supports positive onboard ratings. Key Responsibilities:Manage and maintain digital content across MSC for Me channels, ensuring consistency and alignment with brand standards.Act as a liaison between Business Owners and stakeholders to identify opportunities for digital communication optimization onboard.Coordinate project scoping and prioritization to align with strategic business goals.Lead content audits in collaboration with the Multimedia Team, both remotely and onboard.Oversee translation workflows, including budget tracking and purchase order management.Manage digital content updates for new ship deployments and regional adaptations (e.g, Japan, China).Provide timely updates to onboard content reflecting new products, offers, and guest communications.Support the launch and rollout of the MSC for Me platform (App, touchscreens, Cabin-TV) on ships launched before 2017.Collaborate with onboard Multimedia Teams to manage digital advertising, ensuring alignment with brand guidelines.Stay current with content trends, consumer behavior, and emerging technologies to continuously improve digital engagement. Brand & Product Marketing Specialist | Digital Content & CMS ExpertCreative and results-driven Digital Marketer with a strong background in web content management, both front-end and back-end. I specialize in CMS functional analysis and UAT software testing, with hands-on experience using platforms like Sitecore, SDL, Liferay, ServiceNow, and Jira (Atlassian).With a degree in Foreign Languages and Cultures and a background in tourism, I bring strong communication skills and a customer-focused mindset to every project. My experience spans both inbound and outbound travel services, helping me connect with diverse audiences. I thrive in multicultural environments, shaped by work and study experiences in England, Spain, and France. Known for my team spirit and leadership, I’ve actively contributed to cultural and sports associations.🤝 Skilled in project and team management, I’m passionate about delivering high-quality digital experiences. Tech-savvy and proficient in Windows OS, Microsoft Office Suite, Outlook, and mobile tools.
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