Giovanna di Francesco
Head of Identity, Promotion & Events @CDP Cassa Depositi e Prestiti
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WORK HISTORY
Head of Identity, Promotion & Events @CDP Cassa Depositi e Prestiti
Rome, IT
EDUCATION
Unitelma Sapienza
Laurea quinquennale vecchio ordinamento, Scienze della comunicazione e dell''informazione
ABOUT GIOVANNA DI FRANCESCO
Head of Communication & Marketing, with +20 years of experience and a successful track record of achievements in reshaping corporate brand identity and customer experience, envisioning and executing strategy of positioning and integrated communication, with the support of the most advanced market research and sentiment analysis. Strong experience in leading corporate, B2B and retail brand portfolios, both in corporation and in innovative companies at national and EU level (brand identity, adv, marketing and integrated strategy, digital experience, sponsorship, partnership, events). Moreover, extensive and proven skills in designing new products & services. Pioneer in launching and positioning new tech company and innovative business model, from smart mobility to blockchain, e-learning and smart health services. Deeply passionate about people management and organization development, simplifying systems and complex procedures to deliver results in time-pressured environment and under demanding complex structures.Currently Head of Brand, ADV and Promotion at Cassa Depositi e Prestiti Group, previously in Eni, as Corporate Brand Manager and Head of Commercial Communication and Affiliates Coordination of the Refining & Marketing Division.+ 10 years of experience in top ADV and marketing agencies (Armando Testa, Saatchi & Saatchi)
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