Giovanna Castro

Marketing Communications Specialist @Johnson Controls

Toronto, ON, CA

Responsible for brand communications in 3 languages for 7 brands (digital, banners, e-flyers, landing pages, content creation, video production, executive presentation and Ads) following brand guidelines and an integrated marketing approach-Campaign planning, execution and creative development to support and communicate effectively product launches go-to-market and marketing objectives, working with cross-functional teams Global Marketing, Product Management and Sales-Develop digital strategic marketing and make recommendations for an integrated social media planning to bring leads, for consumer activations and boost employee engagement and company’s culture. Increased the number of followers by 84.41% or 17.498 on Facebook and 12.33% or 3388 on LinkedIn in the past 6 months-Organize promotional events, webinars, seminars & tradeshows both physical and virtual. Effectively manage project timelines, budget management, contracts, negotiation. Accountable for requesting quote, PO, invoice, etc-Agency collaboration and provide guidance to partners: design, PR, social media agencies. Playing an important role in content management and consistent written communications. Work with trade media publications and distribution channels

Pontifícia Universidade Católica de Goiás

Bachelor's degree, International Relations and Affairs

King George International College

Diploma, Business Management

Seneca Polytechnic

Diploma of Education, Business Marketing

University of Toronto

Certificate, Brand Management