Giorgio Garcia-Agreda
Contract Professor @Crionet
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WORK HISTORY
Contract Professor @Crionet
Rome, IT
Applied CRM- Performance Measurement in Digital Marketing- Customer Insights and BehaviourContract Professor at LUISS University, teaching courses on Applied CRM, Performance Measurement in Digital Marketing, and Customer Insights & Behaviour. Focused on bridging academic theory with real-world applications, with an emphasis on data-driven marketing strategies, customer lifecycle management, and the evaluation of digital campaign effectiveness.
SKILLS
ABOUT GIORGIO GARCIA-AGREDA
Senior executive and digital strategist with a strong background in the sports, media, and technology industries. CEO at Crionet, driving innovation in event management, data intelligence, and media production for major sports organizations. Over 20 years of expertise in digital transformation, CRM, marketing performance, and business development across multiple sectors. Microsoft MVP since 2007, currently in the AI ERP category, following previous recognition in CRM, Dynamics 365, and Business Applications. Speaker at numerous international conferences and author of several publications on CRM and customer strategy. Former ATP Challenger Tournament Director and contract professor at LUISS University, focusing on Applied CRM, Customer Insights, and Digital Marketing KPIs. Multilingual, with a passion for data, user experience, and integrated digital ecosystems.
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