Giorgia Casciani
Senior Manager Corporate Communications And-e and Toyota Insurance Services @AND-E
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WORK HISTORY
Senior Manager Corporate Communications And-e and Toyota Insurance Services @AND-E
Part of the Corporate Affairs & Public Relations department, directly reporting to the Executive Director. Our team is responsible for internal and external communications forAND-E and Toyota Insurance Services, collaborating closely with Toyota MotorCorporation and MS & AD Insurance Group- & : Developed a PR strategy positioning AND-Eas a thought leader in AI, autonomous driving, and the future of mobility & insurance. Established media relations, created thought leadership content and case studies and provided media training for executives- & : Co-developed a crisis communication framework and managed external communications with business partners, regulatory bodies, and corporate stakeholders, ensuring proactive reputation management and transparent crisis handling- & : Executed a global employer branding strategy, including social media campaigns, career site optimization, and a data-driven talent acquisition funnel. Improved onboarding processes and developed messaging guidelines to strengthen employer branding. Launch of EmployeeAdvocacy programs for the Group- & : Spearheaded the Group’s rebranding project in collaboration with a brand agency. Main responsibilities included:1. Internal workshops and drafting of strategic messages (purpose, mission, vision, values, strategy pillars).2. Creating brand materials (mission videos, templates, merchandising).3. Promoting the new brand through internal campaigns (virtual town halls, C-suit communications, intranet refresh, launch of groupwide recognition scheme).4. Coordinating an international team of 30 communication strategy champions.
EDUCATION
Free University of Bozen-Bolzano
Economics and Management of the Public Sector > specialisation in Marketing, Communication, HR
Università LUMSA
Foreign languages and cultures
Digital Marketing Institute
Advanced AI for Digital Marketing
Ludwig-Maximilians-Universität München
Training in systemic coaching, CikS: Coaching in complexen Systemen
The University of Freiburg
Erasmus Exchange Program, Foreign Languages and Cultures
High School Marco Terenzio Varrone
Classical studies
SKILLS
ABOUT GIORGIA CASCIANI
I’m passionate about the power of connection—how strategic marketing and compelling storytelling can turn ideas into movements, brands into industry leaders, and audiences into loyal communities. With 8 years of experience in corporate communications and digital marketing, I specialize in crafting strategies that generate engagement and drive measurable impact across marketing, public relations, and internal communications. My key focus areas include- Brand Management- Multi-channel campaign management- Digital Marketing / Website Management / SEO-optimized content development- Internal communications and C-Suite Communication- Public Relations and Crisis Communication- Social Media Management and Paid Campaigns
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