Giorgia Vendruscolo
Customer Value & Operations Process Lead @Telepass
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WORK HISTORY
Customer Value & Operations Process Lead @Telepass
Rome, IT
EDUCATION
University of Rome Tor Vergata
Laurea in economia, Economia aziendale/manageriale
ABOUT GIORGIA VENDRUSCOLO
I’m a commercially driven professional with 15+ years of experience in the mobility services industry, with a strong track record in strategic marketing, channel development, and high-performing team leadership.Currently serving as Head of Retail Channel at Telepass, I manage a nationwide distribution network and lead omnichannel strategies focused on growth, innovation, and customer engagement. Previously, as Head of Marketing, I drove brand repositioning, digital transformation, and the launch of Telepass Pay.With a solid background in CRM management, I’ve designed data-driven customer journeys, implemented predictive models in collaboration with data science teams, and led the adoption of Salesforce Marketing Cloud. These experiences have allowed me to combine business goals with customer-centric strategies that improve lifetime value and retention.I’m passionate about continuous improvement and thrive in dynamic environments that require both strategic vision and operational execution.
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