Giordana C.
Design Strategist @Upsilon Health
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WORK HISTORY
Design Strategist @Upsilon Health
NY, US
Bridging insight, behavior, and design to create human-centered experiences that amplify awareness in women’s health.
EDUCATION
Instituto Tecnológico Autónomo de México
Business Marketing
University of Buenos Aires
Textile design
Istituto Marangoni
Fashion buyer, Fashion Buying
Parsons School of Design - The New School
Master of Science - MS, Strategic Design and Management
Universidad Iberoamericana, Ciudad de México
Licenciatura en Diseño Textil
Universidad Iberoamericana, Ciudad de México
Fashion Marketing
ABOUT GIORDANA C.
I design and steward customer‑centric categories from private label concepts and supplier mix to packaging and go‑to‑market. My path spans merchandising and design, so I move seamlessly between strategy, creative, and operations to keep assortments clear and brand stories consistent across channels.Every business challenge is a puzzle waiting to be solved. I don’t just look at the problem—I reframe it, uncover hidden opportunities, and design solutions that create lasting impact.With a background in strategic design, business innovation, and human-centered research, I specialize in translating complex systems into actionable strategies that drive growth, enhance consumer engagement, and integrate sustainability into business models.Here’s how I make an impact:→ Reframing Challenges into Opportunities – I apply systems thinking and UX research to uncover the ‘why’ and ‘how’ behind industry challenges, ensuring businesses stay ahead by identifying untapped innovation spaces.→ Designing Sustainable & Scalable Ecosystems – Whether it\'s reimagining supply chains, optimizing product strategies, or creating consumer-driven experiences, I integrate business strategy with human-centered design to drive sustainable growth.→ Bridging Strategy, Experience & Impact – I connect the dots between business objectives, market trends, and user behavior, helping brands align their vision with consumer needs through data-driven insights and experience-driven design.→ Unlocking Innovation Through Cross-Sector Collaboration – I work across industries, blending corporate strategy, UX, and sustainability to craft solutions that are future-proof, commercially viable, and socially impactful.I believe that real transformation happens when businesses stop reacting and start anticipating. By leveraging adjacent possible thinking, consumer insights, and strategic foresight, I help organizations stay ahead of market shifts and create meaningful impact.If you’re looking for a strategic partner to help navigate the intersection of business, innovation, and sustainability, let’s connect.
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