Giordana C.

Design Strategist @Upsilon Health

Seattle, WA, US
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+91 *********19

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WORK HISTORY

Oct 2025 — Present

Design Strategist @Upsilon Health

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NY, US

Bridging insight, behavior, and design to create human-centered experiences that amplify awareness in women’s health.

EDUCATION

2011 — 2011

Instituto Tecnológico Autónomo de México

Business Marketing

2008 — 2008

University of Buenos Aires

Textile design

2016 — 2016

Istituto Marangoni

Fashion buyer, Fashion Buying

N/A

Parsons School of Design - The New School

Master of Science - MS, Strategic Design and Management

2005 — 2009

Universidad Iberoamericana, Ciudad de México

Licenciatura en Diseño Textil

2011 — 2011

Universidad Iberoamericana, Ciudad de México

Fashion Marketing

ABOUT GIORDANA C.

I design and steward customer‑centric categories from private label concepts and supplier mix to packaging and go‑to‑market. My path spans merchandising and design, so I move seamlessly between strategy, creative, and operations to keep assortments clear and brand stories consistent across channels.Every business challenge is a puzzle waiting to be solved. I don’t just look at the problem—I reframe it, uncover hidden opportunities, and design solutions that create lasting impact.With a background in strategic design, business innovation, and human-centered research, I specialize in translating complex systems into actionable strategies that drive growth, enhance consumer engagement, and integrate sustainability into business models.Here’s how I make an impact:→ Reframing Challenges into Opportunities – I apply systems thinking and UX research to uncover the ‘why’ and ‘how’ behind industry challenges, ensuring businesses stay ahead by identifying untapped innovation spaces.→ Designing Sustainable & Scalable Ecosystems – Whether it\'s reimagining supply chains, optimizing product strategies, or creating consumer-driven experiences, I integrate business strategy with human-centered design to drive sustainable growth.→ Bridging Strategy, Experience & Impact – I connect the dots between business objectives, market trends, and user behavior, helping brands align their vision with consumer needs through data-driven insights and experience-driven design.→ Unlocking Innovation Through Cross-Sector Collaboration – I work across industries, blending corporate strategy, UX, and sustainability to craft solutions that are future-proof, commercially viable, and socially impactful.I believe that real transformation happens when businesses stop reacting and start anticipating. By leveraging adjacent possible thinking, consumer insights, and strategic foresight, I help organizations stay ahead of market shifts and create meaningful impact.If you’re looking for a strategic partner to help navigate the intersection of business, innovation, and sustainability, let’s connect.

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