Giò de Carolis
Team Lead Performance Marketing - Sea @Westwing
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WORK HISTORY
Team Lead Performance Marketing - Sea @Westwing
Munich, DE
Lead the Search Engine Advertising strategy across key markets to drive growth and performance- Manage and optimize large-scale Google Ads campaigns, ensuring the right products meet the right search intent- Analyze data and performance trends to uncover opportunities and scale successful initiatives- Collaborate with cross-functional teams (Content, Buying, Creative) to align on business goals and seasonal pushes- Mentor and support a team of SEA specialists, fostering both technical and strategic development- Blend performance marketing with interior inspiration – making sure our beautiful products are found and loved
EDUCATION
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Bachelor's degree, Economia aziendale/manageriale
Università Ca' Foscari Venezia
Master's degree, Marketing e comunicazione d'impresa
Università Politecnica delle Marche
Laurea triennale in Scienze Economiche, Economia aziendale/manageriale
University of Hull
Master of Business Administration - MBA, Marketing
ABOUT GIÒ DE CAROLIS
Curious and passionate about everything around me, constantly inspired by the new and different. I’m proactive and organized and I always try to find the best way to connect with people, personally and in a team. I truly believe that a positive mindset is contagious and gives a lot back.
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