Jennifer Ginsberg
Head of Enterprise Paid Media at Guardian Life
- Role
- Head of Enterprise Paid Media at Guardian Life
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Ginsberg
Digital marketing professional with a background in strategy, advertising, media planning, budgeting, email management and social media. Extensive experience in developing and implementing performance marketing campaigns as well as managing agency relationships. I am skilled in the full Google Marketing Platform suite (Google Ads, Google Analytics, Google Tag Manager and Google Optimize), Facebook Ads Manager, Looker, Marketo and Salesforce. I am also knowledgeable of HTML, CSS and Javascript.
Experience
Head of Enterprise Paid Media
Apr 2022 — Present · New York, NY, US
Education
The Wharton School
Wharton Executive Education Certificate , Digital Marketing Strategies for the Digital Economy
2018 — 2018
The Wharton School
Wharton Executive Education Certificate, Finance and Accounting for the Non-Financial Manager
2017 — 2017
New York University
Certificate in Digital Marketing, Digital Marketing
2015 — 2016
The George Washington University
Bachelor's degree, Electronic Media
2000 — 2004
Skills
- Sem
- Crm
- Data-Driven Marketing
- Media Buying
- SEO
- Digital Media
- Blogging
- Managing Agency Relationships
- Wordpress
- Social Media
- Content Strategy
- Marketing Strategy
- Digital Marketing
- Strategic Planning
- Ltv
- Html
- Advertising
- Email Marketing
- Social Media Marketing
- Online Advertising
- Digital Strategy
- Marketing
- Google Analytics
- Photoshop
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