Gino Santia

Director of Corporate Marketing Partnerships @Life Time Inc.

US

Develops strategic media partnerships with Major National Accounts in all Life Time Media and Athletic Event formats, resulting in growth across omnichannel platforms. Continually build and differentiate the Life Time brand through growing media and sponsorships. Develop and evolve existing partners to become fully integrated while building value for all brands. Compiles industry and category research for the purposes of developing opportunities and staying in front of trends. Communicates to partners how specific types of advertising and sponsorships will help promote their products or services in the most effective way possible. Promotes Athlinks digital, Life Time Media and Life Time Athletic Events advertising and sponsorship products through direct brand contacts and media agencies. Establishes and maintains relationships with advertising decision makers for major brands. Works with the Partnership Marketing Team to prepare and deliver advertising and sponsorship programs.