Ginmann Bai

About Ginmann Bai

Principal Product Designer | Design Systems & Platform Strategy ExpertI specialize in transforming fragmented product suites into unified platforms through strategic design systems, platform architecture, and cross-functional leadership. With 20 years of UX experience and 10 years in design leadership, I combine hands-on design execution with Director-level strategic vision.Core Expertise:Design Systems Architecture & ImplementationPlatform UX Strategy & IntegrationCross-Functional Stakeholder ManagementUser Research & Usability TestingAI-Assisted Design WorkflowsEnterprise Software & B2B SaaS DesignHealthcare Technology & InteroperabilityProven Impact:At Accenture, I founded the IT Design Studio and built design systems serving 300+ product teams across the enterprise. At athenahealth, I transformed their design system from -11 to +17 internal NPS in one year while leading UX strategy for interoperability, identity and access management, and core platform experiences. Currently redesigning Princeton Review\'s entire test prep product suite.I discover the essential models underneath complex products—the core workflows, learning models, and unifying principles—then architect the frameworks (design systems, brand systems, platform strategies) that operationalize coherence at scale. Teams adopt my frameworks because they\'re built on real common ground, not imposed consistency.What I Bring:Strategic storytelling that aligns teams around shared vision. Meticulous craft that connects details to larger strategy. AI-fluent workflows that accelerate prototyping and delivery. The ability to influence without authority and operate autonomously at the systems level.I work at the intersection of strategy and execution—where vision becomes reality and fragmented experiences become unified platforms.Expertise: Product Design, UX Strategy, Design Systems, Platform Design, User Research, Interaction Design, Prototyping, Visual Design, Information Architecture, Cross-Functional Leadership, Stakeholder Management, Design Operations, Brand Systems, AI-Assisted Design, Healthcare UX, Enterprise Software Design, B2B SaaS, EdTech, Strategic Storytelling, Systems Thinking

Experience

1. User Experience Architect

   The Princeton Review

   Oct 2025 — Present

Education

• Rhode Island School of Design

  Additional Courses

• Brown University

  BA

Skills

• User Experience
• Visual Design
• Interaction Design
• Enterprise Software
• Creative Direction
• Axure Rp
• Typography
• Illustrator
• Html
• Css
• Art Direction
• Photoshop
• Indesign
• Wordpress
• Brand Management
• Branding & Identity
• Dreamweaver
• Graphic Design
• Illustration
• User Research
• Interactive Creative Direction