Gini Strobel

Promotion Manager, Epic Records @Sony Music Entertainment

Seek and secure radio airplay for assigned artists at Top 40, Rhythm, Alternative, Hot AC, Rock, Triple A, AC and various other formats. Analyze, assemble and deliver data to radio program directors, on a continuous basis, that includes sales, shazams, streaming numbers, video views, social media content, spin statistics and other relevant information to create compelling stories and profiles on new and established artistsDevelop and nurture long lasting partnerships and relationships with radio and mediaMedia train and educate new artists on how best to present themselves in live on-air interviews and meetingsCoordinate travel logistics, and travel with artists and their management on radio promo tours/events that engage the listeners and radio station staff. This can range from several days to several weeks on the road. Brainstorm and develop unique experiential branding events with media that will connect the artist and listenerBuild artists\' audience in the Southeast region and contribute to the overall national picture leading to a growth in sales and accessibilityAssist with tours, promotions, and eventsCoach and guide talent throughout the media process, while helping to fine tune their brandManage on-site media at concerts and events including photographers and journalistsA strong focus in Sales and Marketing25% travel