Ginger Shimp

About Ginger Shimp

e: G••••••••@SAP.comc: 81••••••19t:@GingerShimpAward-winning B2B marketer building the future of legal technology marketing.With decades of experience transforming how enterprise companies tell their stories, I’m now VP of Marketing at Fulcrum GT, where we’re revolutionizing practice management for AmLaw 100 law firms. We don’t just provide software — we help the world’s leading legal minds run better, serve clients better, and focus on what matters most.STORYTELLING MATTERS: Marketing isn’t just what I do — it’s who I am. I believe every technology solution has a human story at its core, and my job is to find it, shape it, and share it in ways that educate, engage, and drive real business outcomes.MARKETING JOURNEY: 22 years at SAP building global content strategies and award-winning campaigns. Co-created audio dramas exploring the future of technology. Featured conference speaker since 2015. MBA from Northwestern’s Kellogg School. Published researcher on narrative theory in marketing. Oh, and I once beat a long-drive champion at golf (he 5-putted on a Par 3). Turns out awareness doesn’t guarantee conversion — you’ve got to execute at every stage.CURRENT MISSION: Building Fulcrum GT’s marketing function from the ground up — developing positioning, content strategy, demand generation programs, and thought leadership for the legal technology space. If you’re solving complex marketing challenges in enterprise B2B, legal tech, or SaaS, let’s talk.ALWAYS LEARNING: Currently exploring the intersection of 19th-century American literature and modern storytelling (because Poe understood suspense better than any marketing automation platform ever will).I’d love to hear from you via InMail, email, or phone if I can help with a marketing challenge, speak at your conference, or simply talk shop about what makes great B2B marketing tick.

Experience

1. VP of Marketing Storyteller at Heart, Strategist by Trade

   Fulcrum GT

   Dec 2025 — Present

   Leading marketing strategy for a company poised to redefine how forward-thinking law firms operate in an AI-enabled world.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration - MBA

• University of San Francisco

  Bachelor's degree

Skills

• Analytics
• Business Strategy
• Demand Generation
• Product Marketing
• Social Media Marketing
• B2b
• Direct Marketing
• Marketing
• Business-to-Business (B2b)
• Multi-Channel Marketing
• Marketing Strategy
• Integrated Marketing
• Leadership
• Segmentation
• Social Media
• Marketing Communications
• Sales Enablement
• Program Management
• Go-to-Market Strategy
• Strategy
• Public Speaking
• Business Development
• Marketing Automation
• Blogging
• Lead Generation
• Management
• Thought Leadership
• Social Media Blogging
• Advertising
• Blogger
• Charity Work
• Business Planning
• B2b Marketing
• Strategic Partnerships