Ginger Lawson

About Ginger Lawson

Senior operations leader shaping how sales and marketing organizations scale with integrity in a regulated financial services environment. Vice President leading sales operations, marketing oversight, and governance, with platform ownership of Aprimo and hands‑on Salesforce fluency focused on CRM fundamentals, reporting, and data‑driven decision making.I have built a long‑term career at Elavon by growing alongside the business, evolving from hands‑on operational roles into senior leadership positions that shape how sales and marketing organizations scale, govern, and perform.I am a Vice President and operations leader with deep experience supporting sales, partner, and revenue organizations across North America within a highly regulated financial services environment. My background spans sales operations, sales governance, marketing oversight, revenue enablement, and enterprise risk and compliance.I began my career supporting community bank and partner sales functions and progressively took on broader leadership roles across sales change management, enterprise initiatives, M&A oversight, and larger‑scale operational transformation. These experiences strengthened my ability to design operating processes that balance growth with strong controls, accountability, and governance.To stay close to the systems that enable modern commercial operations, I continue to invest in hands‑on learning as a Salesforce user. I recently earned the Salesforce Trailhead Mountaineer rank, with a focus on CRM Fundamentals, core platform usage, and sales reporting and dashboards, supporting my emphasis on visibility, analytics, and data‑driven decision making.Today, I lead cross‑functional teams responsible for sales operations, sales governance, and marketing oversight, including a performance marketing asset management organization. I also serve as the product line business owner for the Aprimo platform, accountable for platform strategy, risk and compliance alignment, and consistent governance of marketing assets and workflows.My focus is on bringing clarity to complexity, strengthening governance frameworks, modernizing reporting and analytics, and building trusted partnerships across Sales, Marketing, Risk/Compliance, and Finance. I am particularly passionate about developing leaders and teams who understand both the commercial and risk dimensions.I am known as a steady, authentic leader who brings structure, collaboration, and follow‑through to complex initiatives, with a strong commitment to integrity, long‑term relationships, and responsible growth.

Experience

1. Vice President, Head of Sales and Marketing Oversight and Sales Operations

   Elavon

   Jan 2022 — Present · Knoxville, TN, US

   Lead multiple operational functions spanning Sales and Marketing Oversight and Operations, and Revenue Enablement across North America- Own governance models that ensure compliance, audit readiness, and risk mitigation across marketing assets, partner portfolios, and sales processes- Oversee partner acquisition operations, including portfolio onboarding, system integrations, payment cessation, and cross-functional coordination with Finance, Legal, and Global Partner Payments- Drive operational excellence through workflow optimization, capacity planning, and reporting automation, improving visibility for executive leadership- Partner closely with Sales, Marketing, Product, Risk, and Compliance leaders to align operational strategy with business growth objectives- Develop and mentor leaders and teams, fostering accountability, clarity, and continuous improvement.

Education

• University of Tennessee, Knoxville

  Sports Medicine Residency Program

  1997