Ginger Seifelnasr

About Ginger Seifelnasr

Brand Builder and Coach with strong strategic skills and a track record of accelerating business growth by cultivating high performing teams with a culture of collaboration and fun.20+ years experience across CPG and B2B industries: Fem Care, Beauty, Food & Bev, Chemicals and Energy. Classically trained at P&G with marketing mastery across a broad range of skill sets including brand strategy, new product development, innovation pipeline, advertising, media planning, e-commerce and retail. I build customer trust and measurable growth in regulated and technical industries.My career began in environmental chemistry, asphalt engineering and the commercialization of sustainable technologies; working in complex, highly regulated environments. Later, I trained in brand building at Procter & Gamble and went on to lead brand and growth initiatives across North America and globally.That combination shapes how I lead.I understand operational complexity, regulatory pressure, and the realities of running large organizations. I also understand people — how customers think, how teams align, and how trust is earned.In industries built around process and compliance, the customer can unintentionally become secondary. I believe that’s where growth stalls.I focus on human-centered strategy - translating complexity into clear value, aligning teams around the customer, and applying disciplined brand rigor to drive measurable results.Throughout my career I have:• Moved brand performance from 4th to 1st quartile• Delivered social engagement 5x industry benchmarks• Led cross-functional teams of 30+• Drove $3MM in operational efficienciesI’m known for being both rigorous and deeply empathetic - I work hard, bring energy to the room, and push teams to align around what truly drives value.When organizations put the customer at the center, trust strengthens. When trust strengthens, performance follows.

Experience

1. Brand & Creative Director

   Consumers Energy

   Nov 2023 — Present

   Recruited to transform a siloed corporate communications function into an integrated, performance-driven brand and marketing organization aligned to enterprise and regulatory priorities.Expanded scope from brand director (3 direct reports) to enterprise oversight of creative, paid media, channel strategy, and content operations - building and leading a 30+ person team.Delivered measurable impact:• Elevated brand appeal from 4th to 1st quartile • Generated $3M+ in paid media efficiencies through disciplined channel strategy • Reduced creative production costs by $1.5M+ by building high-performing in-house capability• Led enterprise brand refresh, modernizing identity and strengthening narrative while reinforcing tagline equity• Built cross-functional alignment with field operations, increasing employee engagement and brand pride• Established internal channel expertise team delivering 5x engagement growth and shifting sentiment from predominantly negative to positive• Streamlined inbound marketing operations, improving performance while reducing external spend

Education

• Ferris State University

  BA, Biology & Psychology

  2003

• University of Illinois Urbana-Champaign

  MBA, Certificate in Sustainable Technology Management

  2008 — 2010

Skills

• Intellectual Property
• Base of the Pyramid
• Leadership
• Social Entrepreneurship
• Management
• Inventory Management
• Marketing Research
• Auditing
• Quality Control
• Budgets
• Brand Management
• Cross-Functional Team Leadership
• Product Innovation
• Sustainability
• Environmental Management Systems
• Quality Assurance
• Competitive Analysis
• Patents
• Global Marketing
• Training
• Market Analysis
• Business Strategy
• Product Development
• Analysis
• Customer Insight
• Venture Capital
• Strategy
• E-Commerce
• Marketing
• Laboratory
• Commercialization
• Business Planning
• Business Development
• Data Analysis
• Digital Marketing
• Analytical Skills
• Consumer Products
• Sustainable Management
• Market Research