Ginger E.
Growth Marketing Leader
- Role
- Sr Manager, Integrated Marketing at Teradata
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Ginger E.
I am a growth marketing leader who believes progress is as much about people as it is about performance. Over the past decade, I’ve led global marketing programs that turn insight into meaningful business impact—driven by data, purpose, and measurable results.I lead with integrity and empathy, guiding teams through change with clarity and calm. As a marketing leader and advocate, I elevate marketing’s voice as a trusted business partner—one that connects customer understanding, creativity, and performance to drive growth.As a communicator, I value honesty, compassion, and listening deeply to bridge relationships and strengthen trust. I strive to empower confidence, model expertise, and create an environment wherecollaboration and curiosity thrive. I aim to lead with vision and heart—uniting teams around shared goals and positioning marketing as a strategic force for innovation and transformation.With over a decade of experience in global integrated marketing, I specialize in:• Driving demand generation initiatives that deliver measurable pipeline growth.• Leading end-to-end campaigns for advanced technologies like AI, advanced analytics, and cybersecurity.• Crafting personalized buyer journeys that enhance awareness, engagement, and trust.• Motivating and mentoring peers and teams to achieve shared success.PROFESSIONAL SKILLS: AI Literacy, Demand Generation and Growth Marketing Strategy, Pipeline & Revenue Metrics, Marketing Attribution & Analytics, ABM Strategies & Lead Qualification, Budget Management, Content Strategy + Development, Customer Journey Mapping & Optimization, Nurture Email Strategy Development and Optimization, Global Market Dynamics, Product-Led Growth & Saas, Agency and Vendor Relationship Management
Experience
Sr Manager, Integrated Marketing
Feb 2023 — Present · US
Leading global campaigns for Teradata’s AI and Analytics portfolio, driving growth across Advanced Analytics, CX Use Cases, Gen AI, and Agentic AI solutions. I develop integrated, data-driven programs that connect strategy, content, and execution—partnering with Sales, Product, Content, and regional teams to strengthen engagement, accelerate pipeline, and ensure global alignment.
Education
De La Salle University
Bachelor of Science - BS, Business Administration
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