Ginger Gatewood
Advertising + Planning + Program Management + Learner of AI
- Role
- Senior Advertising Services Planner at Microsoft
- Location
- Smyrna, GA, US
- LinkedIn followers
- 500 followers
About Ginger Gatewood
I love digital advertising. I have worked for several large media companies in…
Experience
Senior Advertising Services Planner
Dec 2021 — Present · Atlanta, GA, US
Manage complex stakeholder relationships across MSA, MAST Global Enablement, CSS Shared Services, and MAST Service Delivery with a clear rhythm of business (ROB), and active communication plan.Conduct a detailed analysis of MSA sales plans at scheduled intervals, identifying specific needs and actions. Facilitate the completion of deliverables from the analysis before activating the sales plan at delivery partner sites.Oversee activation and deployment of initiatives aligned to MSA’s sales plan.Ensure program execution aligns with sales plan outcomes and is regularly meeting ROI targets.Facilitate activities aligned with the Scaled Selling Calendar of Events, including distribution of lead lists and advocate resources.Establish reporting infrastructure to monitor and measure program results and impacts. Analyze experiences using voice of customer and delivery team feedback.Monitor and measure KPIs, identifying opportunities for efficiency improvement, ROI enhancement, and customer experience optimization.Lead a steering committee making decisions about change requests and program adjustments.Collaborate with Supportability PMs to ensure priority change requests are effectively integrated into engineering roadmaps.Lead communication efforts to keep stakeholders informed about program status, health, changes, trends, and customer feedback.Align with Experience Planners to land new experiences into steady state operations.
Education
University of Georgia - Terry College of Business
Marketing
1997 — 2001
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