Ginette Reshamwala
Head of Product Design @ITV
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WORK HISTORY
Head of Product Design @ITV
In my role as Head of Viewer Experience and Design I am responsible for establishing, curating and mentoring a best in class design team, establishing ways of working, product design practices and tooling enabling the team to deliver to high standards and drive innovation through great design-Driving the product experience design vision and strategy for ITV Hub and News which has driven the best performing year to record for ITV Hub -Ensuring the team is set up for success with leading industry standards for design practices, tools and ways of working across discovery, wireframing, validation, documentation and implementation-Leading and mentoring the team. Advocating great design and innovation, ensuring we create a delightful experiences our viewers will love and want to use again and again-Designing experiences that take full advantage of the platform capabilities across CTV, mobile and web -Constantly evolving design thinking to meet growing user expectations, changing technology and growing business demands -Accountable for consistency across ITV digital brand products
EDUCATION
University of West London
BA, Design, Media Management & Advertising
Copthall School
A levels, English, Sociology
SKILLS
ABOUT GINETTE RESHAMWALA
Passionate about leading a talented team of User Experience design, Graphic design and copywriters with a strong team management record, emphasising on nurturing a collaborative, motivated and engaged team. Broad experience encompassing end-to-end delivery of brand redesigns, style guides, platform migrations, marketing propositions, product launches and app creation and re design.Commitment and experienced in leading a user centric design approach as an integral part of every design process and adept in making data driven design decisions to continuously optimise digital experiences.Thorough understanding of production and technical processes, capabilities and restrictions.Confident in planning, structuring and estimating programs of design activity, from vision to granular detail and delivery.Able to balance business needs/objectives and creative strategy, across multiple projects in fast paced, agile/ waterfall environments
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