Ginelie Piovanetti Pérez
Senior Multimedia Content Specialist @Crowley
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WORK HISTORY
Senior Multimedia Content Specialist @Crowley
Jacksonville, FL, US
Spearhead the execution of the multimedia components of the company’s content marketing strategy in both English and Spanish, ensuring consistent brand messaging across all digital platforms- Lead the planning, development, and production of diverse content, including company videos, live streaming events, social media content, multimedia news releases, blog posts, and marketing campaigns.Manage and nurtured the communities of the company’s social media accounts, fostering engagement and building brand loyalty- Capture and edite high-quality photography and video footage, managing and promoting these assets within the company’s online photo/graphic library- Oversee the management of outsourced vendors, including video production, photography, and copywriting, ensuring alignment with project goals and quality standards- Analyze web metrics to measure content effectiveness, providing insights to optimize strategies and align with strategic enterprise priorities and specific business campaigns.
EDUCATION
University of Puerto Rico, Río Piedras
Bachelor of Arts (B.A.), Communication, General
University of Puerto Rico, Río Piedras
Bachelor's degree, Communication, General
SKILLS
ABOUT GINELIE PIOVANETTI PÉREZ
Bilingual Advertising and Communications Expert | 25+ Years of Crafting Impactful…
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