Gina Woodall

About Gina Woodall

In an era of constant disruption, I am passionate about developing marketing research and consulting solutions that address the changing business landscapes faced by clients in the services, tech and non-profit sectors. One example is the American Innovation Index™, the first ever study to rank U.S. company innovation based on customer perceptions and prove that customer-perceived innovation impacts financial returns. As CEO of Rockbridge, I helped build the company into a leading provider of custom research insights and strategy, and we have now joined forces with the Illuminas and Radius teams to create a more powerful research consultancy dedicated to our high-touch approach to insights that impact our clients\' businesses in all of our sectors. My clients value my understanding of their business issues to ensure the research answers their questions and guides marketing strategy. I play an active role leading account teams and ensuring project deliverables are actionable and easily understood by a management audience. I often present the results of our studies to management and senior leadership teams, as well as large audiences of constituents with a focus on the impact the research has on their businesses.I have authored several articles and presented on new developments in market research. I have spoken at events such as the Consumer Electronics Show and the R & D100 conference, and co-authored articles in publications such as the Journal of Services Research. I have also served as an adjunct faculty member teaching marketing research at my alma mater, George Mason University.Specialties: Customer Satisfaction, New Product Development and Conjoint Analysis, Segmentation, Focus Group Moderating and Executive Interviewing, Analysis and Deliverables focused on “telling the story”

Experience

1. Vice President, Client Services

   Radius

   Jan 2026 — Present

Education

• George Mason University – Costello College of Business

  MBA, Marketing

  1995 — 1998

• George Mason University – Costello College of Business

  BS, Marketing and Decision Sciences

  1989 — 1993

Skills

• Strategy
• E-Commerce
• Social Media
• Competitive Analysis
• Advertising Research
• Event Management
• Product Development
• Analysis
• Budgets
• Marketing
• Analytics
• Focus Groups
• Market Research
• Qualitative Research
• Data Analysis
• Survey Design
• Brand Loyalty
• Marketing Strategy
• Research
• Quantitative Research
• Marketing Research
• Segmentation
• Customer Insight