Gina Waldhorn
SVP, Marketing & Advertising @Genius Sports
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WORK HISTORY
SVP, Marketing & Advertising @Genius Sports
Joined Genius Sports through its acquisition of Sports Innovation Lab, where I served as Chief Marketing Officer. As SVP, Marketing & Advertising, I lead efforts to build the Genius brand as the global leader in future fan monetization, connecting leagues, brands, and technology through data-driven marketing and innovation.
EDUCATION
Emerson College
MA, International Advertising
Florida State University
BA, Advertising
SKILLS
ABOUT GINA WALDHORN
A strategic leader who develops data-driven, insights based communications, performance marketing, and commercial solutions that overcome business challenges to grow great brands. Named ADWEEK\'s 2024 Champions of Change for my leadership in creating the first ever women\'s sports NewFront.I\'m currently Chief Marketing Officer at data, insights, and analytics company Sports Innovation Lab, where I work with the largest sports brands, properties, and technology companies in the world to utilize consumer data to power marketing effectiveness. My professional experience spans Influencer marketing working with micro-influencers and world famous hip-hop artists to scale DTC brands, to B2B and B2C event, social media, and experiential marketing at the largest tech, sports, and cultural events in the world - from CES to Cannes, US Open to the Olympics.Right and left brained, I practice what I preach and utilize data for acquisition through to insights-driven storytelling, utilizing both deterministic and probabilistic data to build audiences, guide propensity models, determine LCV, and continually innovate and optimize.Founded and ran a profitable innovation consultancy, managed media budgets of $3K -$300M, and have had the honor of working on clients: P&G, Nestle, UPS, Verizon, NFL, WNBA, USOPC, Ally Financial, Klarna, Minbie, Purina, and more.
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