Gina Terada
Founder at Minor Vices Incorporated
- Role
- Founder & Principal at Minor Vices
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gina Terada
Gina has 20+ years of experience leading strategic initiatives and delivering design solutions across a range of industries and touchpoints including consumer electronics, web, software, mobile, and connected devices. She is passionate about coming up with creative solutions to business problems and creating meaningful experiences. She has been fortunate enough to work with brands such as AMC Networks, Disney, AT & T, Ericsson, Samsung, and Nike to envision and deliver multi-touchpoint experiences.Specialties: Leading multi-disciplinary teams, creative direction, product strategy, experience design, design research, ecosystem strategy, conceptual design, user experience, software & interaction design, wireframe and interactive prototyping, presentation, storytelling.
Experience
Founder & Principal
Jan 2018 — Present · New York, NY, US
Minor Vices is a NYC based design studio founded out of the desire to work with great brands and great teams. We are a nimble group of make-it-happeners who are as passionate about defining problems as we are about craft and style. Experience design is at our core; we\'ve been designing products and services for 20 years. Our Vices: Design Research, Strategy & Insights, Experience DesignSelect Client List: NBA, Ranpak, Rainforest Alliance, Dig, AMC Networks
Education
Rhode Island School of Design
Masters, Industrial Design
2002 — 2005
University of California, Berkeley
Bachelor, Political Science
Skills
- Service Design
- Graphic Design
- User Interface Design
- Information Architecture
- Product Management
- Sketching
- Industrial Design
- Visual Communication
- Ethnography
- Visual Design
- Information Design
- Concept Development
- Usability Testing
- Creative Direction
- Conceptual Design
- User Interface
- Wireframes
- Cross-Functional Team Leadership
- User Experience
- Design Thinking
- Experience Design
- User Research
- Design Research
- Storytelling
- Interaction Design
- Product Design
- Design Strategy
- Persona
- User Experience Design
- User-Centered Design
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