Ginamaria Nugent

About Ginamaria Nugent

As a Senior Art Director, Brand Creative at EXPRESS, I lead the creative execution of omnichannel content for the fashion and retail brand. I have more than 15 years of experience in creative direction, photography, and branding, with a BA in Communication, Journalism, and Related Programs from The Ohio State University. My core competencies include managing the in-house studio team and external agencies, ideating and overseeing seasonal brand campaigns, establishing and developing the photo studio strategy and vision, and collaborating with cross-functional teams and stakeholders. I am passionate about fostering an inspirational, creative, and collaborative work environment that produces brand right imagery and motion. My goal is to deliver unique and innovative results that support the business objectives and reflect the brand identity of EXPRESS.

Experience

1. Senior Art Director, Brand Creative

   EXPRESS

   Mar 2021 — Present · Columbus, OH, US

   Senior Art Director, Express Brand Creative, Columbus, OH 2021-present- Lead and mentor a large team consisting of Art Director of Brand, Art Director of Social, Art Director of E-commerce, Director of Photography and Director of Motion; ensuring all creative content is on-brand and meets established business goals and objectives- Responsible for creative direction and oversee the execution of seasonal brand campaigns for all Omnichannel content- On-set art direct the look and feel of the photoshoot ensuring the vision is brought to life- Manage the creative department’s budget, recommending cost effective solutions for hired external teams, shoot locations, and photo/video equipment all while maintaining the creative concept- Source negotiated and contracted brand right talent, including: photographers, models, external stylists, beauty artists and social media influencers for various projects ranging from E-commerce product photography to Editorial Marketing Campaigns- Stay a top emerging industry trends in photo, video and styling, ensuring creative direction is current and competitive- Establish a valued creative culture through weekly team meetings, cross-functional partnership and showing up with positive intent.

Education

• The Ohio State University

  Bachelor of Arts - BA, Communication, Journalism, and Related Programs

  2003 — 2007