Gina Leigh Smith

Director of User Research @2K

Novato, CA, US

Developed and executed research strategy for the full suite of 2K titles and franchises, providing over 40 and indie titles with comprehensive, end-to- end user research support Managed a dual-located team in California and London, directing international research studies Designed and built a fully functional research lab complete with computer labs, a living-room setup testing area, an observation room, live streaming, and a waiting lounge Facilitated large-scale playtests, longitudinal studies, concept tests, concept evaluations, focus groups, survey panels, and utilized a variety of other methodologies Coordinated with vendors in order to support predictive analyses, game evaluations, cultural sensitivity consultations, and accessibility analysis

Carnegie Mellon University

Bachelors of the Humanities and the Arts, Double major in Human-Computer Interaction, Art, Psychology