Gina Carr
- Role
- Product Marketing Manager, Smb at AppFolio
- Location
- Green Bay, WI, US
- LinkedIn followers
- 500 followers
Experience
Product Marketing Manager, Smb
May 2022 — Present
Build and implement a holistic go-to-market strategy for the SMB segment in addition to individual product/feature launches throughout the year.\\\\n\\\\nDefine differentiated market presence for AppFolio Property Manager via ongoing win/loss analyses, tracking industry trends, and SFR-specific competitive analysis.\\\\n\\\\nDistill relevant research, market insights, and VOC knowledge into artifacts for the SMB teams to inform and guide content and programs strategies.\\\\n\\\\nCollaborate with Marketing Programs and Sales Enablement to ensure our marketing & frontline teams are executing on our go-to-market strategy.\\\\n\\\\nDrove the strategy, research, and execution of updated personas for internal teams, from recognizing the need, interviewing SMEs, and ensuring completion.\\\\n\\\\nAudited and updated review site profile details and content to ensure branding and information was current and relevant.\\\\n\\\\nDevelop abstracts, session content, and slide decks in collaboration with internal speakers for industry events and conferences.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of Minnesota
Bachelor’s Degree, Professional Strategic Communication
2011 — 2015
Skills
- Customer Relations
- Tumblr
- Microsoft Word
- Organization
- Customer Engagement
- Google+
- Google Docs
- American Sign Language
- Gmail
- Data Entry
- Mac
- Account Management
- Communication
- Social Media
- Editing
- Customer Service
- Social Networking
- Marketing
- Customer Satisfaction
- Customer Support
- Reviews
- English Grammar
- Skype
- Web-to-Lead Integrations
- Microsoft Office
- Google Maps
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