Gina Gauna

About Gina Gauna

In complex B2B sales, a sales process and a CRM aren’t enough. The teams that win have a clear growth strategy for their key accounts, and a way to execute it consistently.That’s why my team at Match Vertical Partners (MVP) created the ™, a practical system that helps sales teams build strategic partnerships that last. ™ • Diagnostic that measures account health and partnership depth across seven growth areas• Creates a fact-based strategic account plan for each customer, backed by 1200+ field-tested plays• Coaching plans and rep development insights aligned to current customer engagements• Dashboards for leaders and AEs to monitor account risk, growth upside, and plan execution• Optional onboarding and training, with CRM integration available B2B companies across industries:• Business leaders and revenue leaders• Strategic account and enterprise sellers• Sales enablement and corporate training teams : ’ …• Reduce risk of churn in key accounts• Increase win rates on high-stakes deals• Build a more predictable forecast• Improve execution without adding headcount.then, let\'s talk • 28 years leading large account sales teams in highly competitive industries • Trained and managed 400+ sales reps and sales managers• $Billions in large-account revenue generated• Built and scaled multiple 9-figure portfolios from the ground upLimited time offer: FREE Blindspot Finder for Enterprise Sales Leaders just 5-min https://scorecard.matchverticals.com/baseline+ Follow me for post on leadership lessons and growth strategies in B2B Sales

Experience

1. Co-founder and Managing Partner

   Match Vertical Partners

   Jul 2025 — Present · Overland Park, KS, US

   Our clients need real-world sales solutions, not just advice and theory. In this data driven world, leaders understand that knowledge is basically free. They know the real value is created from executing an effective growth strategy and delivering a measurable impact to their bottom line. At Match Vertical Partners, we are transforming sales consulting from a transactional advisory service to a vertically aligned strategic partnership. We are fully vested in our clients success, working alongside sales executives as an integrated team to drive profitable growth.We take a holistic approach to everything we do, ensuring our customers have systems and processes that scale to accelerate quality wins, build sustainable revenue growth and generate predictable outcomes.MVP Primary Services and Advantages Demand Generation - Addition of net new wins - Expanded average deal size - Increased win percentages - Improved lead generationCurrent Portfolio Growth - Diversification and saturation of portfolio - Increased average client Life Time Value - Elevation of more clients to strategic partnership statusOperational Optimization - Accelerating deal velocity - Streamlined deal flow & efficiency - Customer centric, consultative sales methodology - Increased control of pipeline management - Improved deal communication and collaboration Organizational & Leadership Development - Integration of cross functional teams - Increase adoption of sales systems and processes - Advanced skill development across commercial functions - Purpose driven sales culture

Education

• The University of Kansas

  Bachelors Degree, Human Biology

  2002 — 2004

• UMKC Henry W. Bloch School of Management

  Executive MBA

  2009 — 2011

Skills

• Healthcare
• Business Development
• Plastics
• Sourcing
• Pharmaceutics
• Temporary Placement
• Medical Devices
• Internet Recruiting
• Clinical Research
• Contract Recruitment
• Sales Management
• Account Management
• Temporary Staffing
• Screening Resumes
• Leadership
• Sales Process
• Food & Beverage
• Recruiting
• Customer Service
• Employee Relations
• Executive Search
• Onboarding
• Strategy
• Key Account Relationship Management
• Lifesciences
• College Recruiting
• Interviews
• Leadership Development
• Resume Writing
• Salesforce.com
• Applicant Tracking Systems
• Technical Recruiting
• Benefits Negotiation
• Talent Acquisition
• Building Relationships
• Management
• Team Building
• Entrepreneurship
• Biotechnology
• Permanent Placement