Gina Danford

About Gina Danford

They think they need more revenue when they actually need clarity on who they serve and what they\'re selling. They think they want an exit when they actually need to recover from burnout and rediscover what made them start in the first place. They think they need to pivot when the problem is an outdated business model.I\'ve worked with hundreds of clients, and the pattern repeats. What looks like the problem usually isn\'t. My job is to figure out what\'s really going on, then help fix that instead of chasing symptoms.I work with founders and solopreneurs in the $1M–$5M range who feel stuck, overworked, or unsure about their next move. We start with a diagnostic to identify the real constraint. Then we remove it.The results: clients have doubled revenue, transitioned from burnout to executive leadership roles, and built teams that perform without the chaos. It works because we get the diagnosis right first.I\'ve spent 25 years consulting on strategy and operations with companies like IBM, Marriott, and Colliers. I\'ve guided a Bay Area tech company through an exit and delivered a $40M sales program during a recession. I\'m Google Cloud Gen AI Leader certified, helping clients adopt AI in practical, profitable ways.What I offer: strategic advisory, leadership coaching, Revenue Reset sessions for fast clarity, and workshops for teams who want results without the fluff.Surviving cancer twice taught me to cut what doesn\'t matter and focus on what does. That clarity shapes how I work. When I\'m not working, you\'ll find me on California trails with my family and three rescue dogs? DM me or visit redzebracoaching.com

Experience

1. Business Strategy Advisor

   Marin Small Business Development Center

   Jan 2025 — Present · Marin County, CA, US

   Support small business owners to clarify their vision, identify opportunities, and turn ideas into actionable strategies that strengthen their business, streamline operations, and increase profitability. Deliver one-on-one coaching and group facilitation, including a three-month incubator program, providing entrepreneurs with practical tools, accountability, and the confidence to grow sustainably.

Education

• SheCodes

  SheCodes Basics

  2021 — 2021

• University of South Carolina

  International MBA, Global Marketing and German

• University of South Carolina

  BA, International Relations

• CareerFoundry

  UX Design

Skills

• Management Consulting
• Business Consulting
• Business Coaching
• Strategic Planning
• Business Strategy
• Change Management
• Culture Change
• Organizational Development
• Entrepreneurship
• Leading Change
• Leading Organizational Change
• Business Planning
• Executive Coaching
• Business Performance Coaching
• Leadership Development
• Executive Development
• Team Management
• Strategic Leadership
• Problem Solving
• Collaborative Problem Solving
• Business Model Innovation
• Analytical Skills
• Creative Solutions
• Leadership
• Succession Planning
• Marketing Strategy
• Mergers & Acquisitions
• Coaching
• Program Management
• Management
• Marketing
• Start-Ups
• Emotional Intelligence
• Organizational Design
• Personal Development
• Performance Improvement
• Workshop Facilitation
• Organizational Effectiveness
• Executive Management
• Management Development