Gina Botti

About Gina Botti

With deep expertise in CTV and programmatic advertising, my tenure at Samsung Ads and now at Ventura Growth reflects a steadfast commitment to driving brand growth in the digital space. At Ventura Growth, as a Certified Service Partner of The Trade Desk, my role encompasses empowering mid-market agencies and brands to harness the full potential of programmatic buying, bypassing traditional walled gardens. They’re activating full funnel omnichannel campaigns across premium inventory, leveraging the power of retail data from the major players in the space, and even connecting their campaign results back to their bottom line. It’s truly incredible and I’m so proud to represent The Trade Desk!The approach that has served our clients well involves a blend of strategic account management and innovative solutions tailored to each brand\'s unique objectives. The success we facilitate is rooted in a consultative, data-driven methodology, and a passion for delivering measurable outcomes. Our team\'s dedication is evident through the direct, self-service access we provide to cutting-edge platforms like The Trade Desk, ensuring our clients are always at the forefront of the digital advertising evolution.

Experience

1. Account Manager (Retail Media)

   Mogl (Formerly Ventura Growth)

   Jul 2023 — Present · Denver, CO, US

   Spearheading the development of MOGL\'s retail division, enabling mid-market agencies and brands to access The Trade Desk, Walmart Connect, and retail data from the major Retail players in the space. Includes building the foundation of our retail business from sales, to client services along with developing retail data advertising strategies to help small to mid-sized brands compete. All in very close collaboration with internal stakeholders critical to the success of this initiative. As we look towards our future, this includes a vision for bringing on more retail experts and developing deeper partnerships with our Retail partners in order to propel our CPG clients (and even non-endemic brands) to new heights with innovative retail data solutions. We are just getting started!

Education

• New Trier Township High School Winnetka

  High School Diploma

• University of Illinois Urbana-Champaign

  Bachelor's of Science, Advertising

  2003 — 2007

Skills

• Email Marketing
• Direct Marketing
• Social Media
• Integrated Marketing
• Digital Marketing
• Exacttarget
• Html
• Sales
• Radio Promotions
• Sweepstakes
• Dma Certified Marketing Professional
• Dma Email in the Marketing Mix Certification
• Sandler Sales Training Certified
• Basecamp
• Workfront
• Dreamweaver
• Cms
• Crm
• Css
• Marketing
• Advertising
• Social Media Marketing
• Event Planning
• Public Relations
• Management
• Account Management
• Marketing Communications
• Marketing Strategy
• Microsoft Powerpoint
• Project Management
• Project Planning
• Product Training
• Customer Service
• Microsoft Office
• Marketo
• Facebook
• Salesforce.com
• Google Analytics
• Strategic Planning
• Radio