Gina Bigge
Content Writer • Copywriter • Product Marketing Strategist | Consumer Goods, eCommerce, Retail | Freelance Remote Specialist
- Role
- Owner President at Prosource Marketing Services, Inc
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Gina Bigge
I am a Marketing and Product Management leader with extensive experience across consumer-branded, private label, and licensed products, delivering measurable growth in competitive B2C and eCommerce markets. My background includes product lifecycle management, brand development, commercialization, packaging, sourcing, and sales channel support — all with a strong focus on driving consumer engagement and profitability.I have led product portfolios for global brands as well as advised startups as a consultant, bringing a blend of strategic leadership and hands-on execution. My consulting practice has supported companies in developing brand identities, launching new products, optimizing eCommerce listings, and producing consumer-ready marketing content, from packaging and instruction manuals to promotional videos and digital campaigns.I am also continuously expanding my skill set to include modern marketing technologies and content tools. This enables me to adapt strategies to today’s digital-first environment, while keeping consumer connection at the center of every initiative.Whether serving as a remote Marketing Manager, contract consultant, or fractional CMO, I bring:• Product Marketing Expertise – Brand positioning, licensing, packaging, commercialization.• Go-to-Market Leadership – Channel sales support, pricing, portfolio management.• Content Strategy & Development – Technical copywriting, product manuals, packaging, PR, and digital content.• eCommerce Growth Skills – Amazon and online marketplace optimization, consumer-focused campaigns.• Transferable Leadership Skills – Strategic planning, cross-functional collaboration, client relations, and mentoring.Specialties: Consumer Products • B2C & B2B Marketing • eCommerce & Retail • Brand Development • Licensing & Packaging • Market Research & Competitive Analysis • Content Strategy • Product Launch Management • Consulting & Fractional Marketing Leadership
Experience
Owner President
Prosource Marketing Services, Inc
Jan 2012 — Present
Directed branding and positioning strategies for product and service businesses. • Developed web content and copywriting to enhance marketing efforts across various projects. • Provided marketing support for sales pitches, trade events, and strategic business plans. • Conducted research and analysis of consumer trends to identify new product opportunities.
Education
Nova Southeastern University
Master's, Business Administration
University of Florida
Bachelor of Science, Public Relations/Marketing
Skills
- Market Research
- Consumer Electronics
- Leadership
- Consumer Insight
- Go-to-Market Strategy
- Copywriting
- Web Design
- Consumer Products
- Advertising
- Product Marketing
- Integrated Marketing
- Multi-Channel Marketing
- Marketing Management
- Strategy
- E-Commerce
- Copy Editing
- Marketing
- Digital Marketing
- Pricing
- Product Management
- Web Content
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- High-Impact Sales Presentations
- Marketing Strategy
- Business Strategy
- Marketing Copy
- Trade Shows
- Project Management
- Powerpoint Development
- Market Planning
- Sales
- Consulting
- Customer Insight
- Strategic Partnerships
- Retail
- New Business Development
- Social Media
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