Gina Adkins

About Gina Adkins

My experience as a dynamic integrated marketer enables strategic growth for my clients. Creative concepting and event management are where I shine, but I deliver all facets of marketing with enthusiasm and competence. A quiet listener who produces fierce results, I hear what clients say (and don’t say), so I can best tell their stories. With a grounded approach, I excel at brainstorming brand and identity to create foundational messaging, on which the clients’ collateral—name, logo, brochure or website—is then built. I foster creative, big-picture concepts, yet scrutinize every single detail, thus generating effective marketing to make all clients memorable. My work with an owner/developer afforded me a full understanding of the real estate cycle—from development to leasing + management to consumer marketing to acquisitions + dispositions—offering me a unique perspective in my current role and solidifying my marketing know-how for the commercial real estate industry.

Experience

1. Partner

   Bouncepath Marketing

   Feb 2006 — Present · Atlanta, GA, US

   Highlights: Consistently growing our firm year-over-year in revenue and personnel. Making clients happy. Managing family/life/work balance. Discovering something new every day—personally and/or professionally. Advances marketing and public relations efforts for a full spectrum of commercial real estate clients. Responsible for the strategic growth of BouncePath as well as client management. Specializes in promoting clients’ stories by developing strategy, envisioning brand and identity, crafting foundational messaging, building impactful collateral, planning effective events and securing media opportunities. Utilizes listening skills, a can-do attitude and unshakeable dedication to make all clients memorable. Serve clients such as: Brand Real Estate Services, Bridges at Jodeco, FMGI, Inc. GBT Realty Corporation, Hartman Simons, The Home Depot, Kern\'s Bakery, MOSAIC at Chatham Park, Poline Associates, PREF LLC, The Parkes Companies, Vickers Design Group, Watkins Real Estate, YB Development

Education

• East Carolina University

  BSBA

  1991 — 1994

Skills

• Advertising
• Real Estate
• Market Analysis
• Email Marketing
• Online Advertising
• Property Management
• Strategy
• Time Management
• Public Relations
• Retail
• Marketing Communications
• Real Estate Development
• Commercial Real Estate
• Marketing Strategy
• Integrated Marketing
• Social Media Marketing
• Market Research
• Contract Negotiation
• Marketing