Gina A.

About Gina A.

Portfolio: I’m Gina. I’m an NYC-based Art Director who blends empathy with bold ideas to create work people actually enjoy. I concept and design across social, video, experiential, and integrated campaigns. I love turning a simple human truth into something that earns attention and drives results.I’ve worked with global brands including Amazon, American Express, Microsoft, Netflix, Xbox, Paramount+, Samsung, Delta, Marriott, StockX, and Verizon, along with gaming and entertainment giants like Call of Duty, Genshin Impact, Apex Legends Mobile, The Elder Scrolls, Teamfight Tactics, Valorant, Halo (Paramount+), and Konami eFootball.I’m comfortable with fast turnarounds, remain calm under pressure, and deliver clear presentations. I’ve sold through ideas to clients and leadership, partnered closely with copy, strategy, and production, and guided work from first sketch to final delivery.What I do • Concept development, art direction, and brand storytelling • Social-first and integrated campaigns, influencer and experiential activations • Content production with light editing/motion support • Decks that sell ideas without drowning people in wordsTools I useAdobe Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, Bridge, Firefly, and Express. Also, Figma, Canva, Miro, Slack, Trello, and Microsoft 365. I stay curious with AI tools like Midjourney, Runway, and ChatGPT.Industries in which I speak fluentlyGaming, Entertainment, Tech, Streaming, Finance, Nonprofit, but I’m always excited to explore new spaces.I’m open to hybrid in NYC or remote on East Coast hours, and I’m available for select freelance projects.Beyond advertising, I create experimental photography and mixed-media work, with select pieces exhibited in indie NYC art shows.Feel free to say hello on LinkedIn or by mail g••••••••@gmail.comThank you!

Experience

1. Art Director

   Ayzenberg

   Oct 2021 — Present · NY, US

   Clients: Microsoft (Windows Insider, Developer, Education), Xbox, Netflix, Paramount+, Palia, Call of Duty, Genshin Impact, Apex Legends Mobile, Mercury Insurance, The Climate Pledge, and more.RoleArt Director leading concept-driven, social-first and integrated campaigns across gaming, entertainment, and tech. Driving creative from pitch through production across digital, experiential, and influencer marketing. Partner closely with copy, strategy, and production to develop culture-led ideas that resonate with modern audiences. Known as a go-to partner for pitching and client presentations under tight timelines.Key Contributions & AchievementsMicrosoft DeveloperCo-led creative for the TikTok reboot, transforming a near-dormant channel into a thriving developer community with 53K+ followers, 9.5M total views, 145K+ engagements, and 1.7M first-week views.Palia (Social)Helped pitch and win the account, then partnered cross-functionally to develop an integrated campaign spanning educational, promotional, and community-driven content. Increased engagement by 129%, achieved 90% positive sentiment, and grew the follower base by 112%.Windows Insider ProgramCollaborated on social content strategy and execution, delivering a 53% lift in impressions and video views,+9,903 new followers,+12% female audience growth, including a viral post that generated 20K+ followers.Pragmata (Capcom)Sold through winning ideas for a fast-turn pitch (1.5 weeks), creating mocks and comps across social, digital, and small experiential activations. Won the pitch / RFP.Fallout (Bethesda)Co-led a 1-week pitch that won. The influencer deck helped change Bethesda’s marketing plan. Concept ‘W.T.F.[What the Fallout]’ became a centerpiece of the campaign, with about 60% of the total budget allocated to the idea. Helped build the global marketer playbook and creator briefs used across regions to brief influencers.

Education

• Fashion Institute of Technology

  Advertising Design (BFA), Advertising

  2015

• Fashion Institute of Technology

  Communication Design Foundation (AAS), Advertising

  2017

Skills

• Digital Photography
• Adobe Photoshop Cc
• Adobe Illustrator Cc
• Adobe Indesign Cc
• Adobe After Effects
• Autodesk Maya
• Advertising
• Image Editing
• Photography
• Typography
• Printmaking
• Portrait Photography
• Graphic Design
• Logo Design
• Color Theory