Gina Reese
- Role
- Senior Manager, Marketing Analytics at Docker, Inc
- Location
- Sacramento, CA, US
- LinkedIn followers
- 500 followers
About Gina Reese
Marketing Program Manager and Analytics Professional with a diverse skill set, and proven…
Experience
Senior Manager, Marketing Analytics
May 2019 — Present
Built marketing performance strategy, road map and project plan as the key analytics partner for marketing. • Owner of marketing metric definitions and end-to-end marketing performance reporting, dashboarding, and analysis on all core metrics. • Owner of all datasets for measurement of marketing performance and reporting to cross-functional stakeholders, including senior leadership in marketing, sales, and executive leadership team. • Collaborate with marketing leadership to develop strategy, standards, goals, and KPI’s throughout the entire marketing funnel from awareness to booking. • Architect and implement strategy and data model to measure marketing return on investment, in collaboration with marketing, finance, and systems teams. • Extract insights on behavior of customers acquired through performance channels using analytics tools, data platforms, and internal databases • Surface analytical insights: proactively investigate root causes of aberrant data, and identify opportunities for marketing optimization as well as highlight impactful marketing tactics, channels, and campaigns that grow & influence sales • Drive interpretation, socialization and adoption of operational marketing reports and dashboards
Skills
- Data Analysis
- Management
- Marketing Strategy
- Virtual Teams
- Hp
- Customer Relationship Management (Crm)
- Business Intelligence
- Enterprise Software
- Demand Generation
- Sales Operations
- Cross-Functional Team Leadership
- Salesforce.com
- Reporting Systems
- Crm
- Marketing
- Oracle Crm
- Project Management
- Analytics
- Sales Enablement
- Program Management
- Business Process
- Performance Reporting
- Powerpoint
- Metrics Reporting
- Business Analytics
- Microsoft Word
- Microsoft Excel
- Go-to-Market Strategy
- Data Warehousing
- Sales Compensation Plans
- Marketing Operations
- Business Process Improvement
- Change Management
- Leadership
- Requirements Gathering
- Business Analysis
- Microsoft Office
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