Gina Marchese
Strategic Communications & Event Marketing Leader | Driving Engagement, Thought Leadership & Business Results
- Role
- Thought Leadership & Content Experience at ServiceNow
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Gina Marchese
Strategic communications and event marketing leader with 15+ years of experience driving…
Experience
Thought Leadership & Content Experience
Feb 2018 — Present
Senior Manager, Strategic Events TeamServiceNow | February 2018 – PresentLead the development and execution of the Think Big thought leadership program, delivering high-impact stories to influencer buyer personas.Achieved attendee session quality rating of 4.6/5 and speaker delivery rating of 4.8/5 at Knowledge 20••••25.Partner with senior leadership, field, partner marketing, and product management to align event content with corporate and pipeline priorities.Analyze session data to continuously improve attendee experience and event impact.
Education
Northeastern University
Bachelor of Science
Skills
- Management
- Marketing
- Social Media Marketing
- Strategic Communications
- Social Media Strategist
- Content Development
- Analyst Relations
- Corporate Communications
- Public Speaking
- Event Planning
- Integrated Marketing
- Public Relations
- Internal Communications
- Crm
- Program Management
- Leadership
- Marketing Communications
- Change Management
- Strategy
- Writing
- Newsletters
- Cross-Functional Team Leadership
- Content Strategy
- Proposal Writing
- Strategic Planning
- Email Marketing
- Project Management
- Press Releases
- Nonprofits
- Social Media
- Event Management
- Crisis Communications
- Talent Management
- Thought Leadership
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