Gina M. Baldo

About Gina M. Baldo

I am a market development leader with over 15 years of experience in creating and executing strategic initiatives that increase patient access, education, and procedural development for obesity and metabolic health solutions. I currently lead the U.S. market development team at Medtronic, the global leader in medical technology, services, and solutions.My core competencies include procedure and product marketing, sales and clinical education, referral network outreach, and demand generation architecture. I have developed and commercialized Sleeve Gastrectomy, the most common bariatric surgery procedure worldwide, and articulated the benefits of obesity treatment for type II diabetes resolution, sleep apnea, hyperlipidemia, hypertension, and hepatic steatosis remission. Recipient of multiple awards and honors for my contributions to the field, including the 2019 Medtronic Marketing Executive of the Year and the 2019 ASMBS Foundation Distinguished Industry Partner Award. I am also a published author and speaker on surgical videoscope technology and patient-facing website development. My mission is to empower patients and healthcare professionals with innovative and effective solutions that improve lives and outcomes.

Experience

1. Director, Market Development & Customer Engagement

   Medtronic

   Jul 2024 — Present · New Haven, CT, US

   Leading a team of marketers to drive customer engagement and market development programs for Bariatric, Hernia, Colorectal, HPB, and Thoracic Surgery.• Develop strategic initiatives to increase brand awareness and market share in the medical device industry.• Implement data-driven marketing campaigns and in-person events to target healthcare professionals and drive product adoption.• Increase the served market thru access initiatives with Healthcare Economics and society leadership.

Education

• Cornell Johnson Graduate School of Management

  Marketing Strategy Certificate , Strategic marketing concepts and tools required to make informed decisions and set direction.

  2014

• Albertus Magnus College

  B.A., Business & Economics

• The Wharton School

  Executive Education, Persuasive Leadership Development

Skills

• Disposables
• International Marketing
• General Surgery
• Capital Equipment
• Hospitals
• Diabetes
• Surgeons
• Healthcare
• Business Development
• Neurology
• Sales Effectiveness
• Surgical Instruments
• Urology
• Medical Devices
• Clinical Research
• Cardiology
• Interventional Radiology
• Product Launch
• Surgery
• Commercialization
• Vascular
• Anesthesia
• Interventional Cardiology
• Market Development
• Product Marketing
• Vascular Surgery
• Operating Room
• Orthopedic