Gina Falcone
Vice President, PR | Autumn Communications
- Role
- Vice President, Consumer Lifestyle at 5WPR
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gina Falcone
Media strategist with 12+ years of experience driving brand growth across the CPG landscape. Successful track record includes repositioning heritage brands for modern shoppers, engaging high-net-worth audiences to expand visibility for luxury design leaders, developing DTC-first strategies for bed-in-a-box pioneers and shaping the U.S. identity of a globally recognized kitchen icon.
Experience
Vice President, Consumer Lifestyle
Mar 2022 — Present · New York, NY, US
Oversee a high-impact client portfolio across home and CPG, leading integrated marketing communications in partnership with brand teams and external collaborators. Drive business growth through strategic planning, cross-channel execution, and new opportunity development.Client Experience: Cleancult, Layla Sleep, Lenox, Monaco Cocktails, My/Mochi Ice Cream, Nectar Sleep, SMEG, So Good So You, Society6, Tineco, Vanderpump Wines
Education
Penn State University
Bachelor of Arts (B.A.), Journalism Major, Sociology Minor
2008 — 2012
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