Gina Carter

Director of Communications @City of Delray Beach

Delray Beach, FL, US

Creative Arts School Launch: Spearheaded the reopening of Delray Beach’s Creative Arts School, housed in a historic cultural landmark. Directed branding, community engagement, and marketing strategies to position the school as a hub for lifelong learning in the visual, performing, and culinary arts. Delivered measurable success in enrollment growth and program visibility.Educational Campaign Success: Designed and executed an award-winning campaign that secured a $120 million general obligation revenue bond with 63% voter approval, addressing key city infrastructure needs.Social Media: Achieved a 300% increase in followers and engagement by implementing a multi-platform communications strategy that elevated brand recognition and community involvement.Cross-Functional Collaboration: Applied technological and design expertise to create a cohesive, cross-departmental communication framework, effectively aligning messaging with city priorities.Storytelling: Produced compelling content, including videos, Op-Eds, press releases, and social media campaigns, that resonated with residents and stakeholders, enhancing community trust and transparency.Media Relations Expertise: Cultivated strong relationships with local and national media, positioning the city’s leadership as authoritative voices on key issues and amplifying the city’s reputation.Additional Contributions:Designed and implemented the marketing and branding plan for the Creative Arts School, highlighting its rich history and inclusive programming. Initiated partnerships with local artists and nonprofits to expand community impact.Developed targeted outreach strategies to attract diverse audiences to the Creative Arts School, fostering a welcoming environment for all skill levels and creative passions.Championed the integration of art and education to enrich the city\'s cultural landscape and support local economic growth.

School of the Art Institute of Chicago

Bachelor of Fine Arts (BFA), Fine and Studio Arts

School of the Art Institute of Chicago

Master of Arts (M.A.), Photography, Printmaking