Gina Burton
Associate Vice President, Ehr Revenue Cycle Optimization & Implementation @Bancroft
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WORK HISTORY
Associate Vice President, Ehr Revenue Cycle Optimization & Implementation @Bancroft
Cherry Hill, NJ, US
Provides strategic leadership in aligning Revenue Cycle Operations with Electronic Health Record (EHR) implementation to drive clinical, operational, and financial performance. Leads the end-to-end optimization of revenue cycle workflows within the EHR system, ensuring seamless integration across billing, compliance, and patient access functions. Acts as a critical bridge between clinical, operational, and financial teams, fostering alignment and collaboration. Spearheads EHR configuration and process improvements to enhance billing accuracy, regulatory compliance, and user experience. Partners with implementation teams and key stakeholders to embed data-driven decision-making and robust reporting capabilities, supporting improved patient outcomes and long-term financial sustainability.
EDUCATION
La Salle University
Bachelor's degree, Finance, General
Cairn University
Master's degree, Counseling Psychology
La Salle University
Master's degree, Business Administration and Management, General
SKILLS
ABOUT GINA BURTON
Visionary healthcare executive and consultant with 20+ years of experience driving strategic transformation across revenue cycle management, patient access, and operational excellence. Known for implementing technology-forward solutions, leading enterprise-wide initiatives, and building high-performing, cross-functional teams that prioritize fiscal accountability, regulatory compliance, and long-term sustainability.As Founder and CEO of Credible Coaching & Consulting, LLC, I partner with healthcare organizations and entrepreneurs to elevate leadership, optimize operations, and strengthen financial performance. A recognized thought leader in healthcare innovation, I bring executive-level insight and a deep commitment to developing resilient systems and mentoring emerging leaders across the industry. For more information, visit
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