Gina Auriemma

Sales Plannning- Confections @Mondelēz International

Caldwell, NJ, US
MOBILE NUMBERS
+12•••••••19

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WORK HISTORY

Aug 2012 — Present

Sales Plannning- Confections @Mondelēz International

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East Hanover, NJ, US

Responsible for US Candy volume and share growth working in partnership with brand management and cross-functional partners through the conversion of candy brand strategy and initiatives to category, channel and customer strategies to drive execution of sales and share goals. In this role, I am also responsible for the development of integrated customer and channel programs.

EDUCATION

1980 — 1983

Seton Hall University

BS, Business Administration: Concentration in Marketing and Theology

SKILLS

Customer InsightProduct InnovationShopper MarketingCategorizationSales OperationsPricing StrategyAc NielsenFmcgBrand ManagementCross-Functional Team LeadershipCompetitive AnalysisMarketing StrategyMarket ResearchIntegrated MarketingNielsenFast-Moving Consumer Goods (Fmcg)Market PlanningKey Account ManagementBrand ArchitectureTrade MarketingConsumer ProductsProduct LaunchBrand DevelopmentSegmentationMarketing ManagementMarket AnalysisGroceryPricingSalesStrategyP&L ManagementIriMarketing ResearchBrand EquityForecastingKey Account DevelopmentGlobal MarketingSales Management

ABOUT GINA AURIEMMA

Sales Plannning- Confections at Mondelēz International

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