Gin Rogers-Morgan

About Gin Rogers-Morgan

There’s a reason a lot of people get stumped or shy away from marketing: it can feel…

Experience

1. Marketing Content Specialist

   Art Storefronts

   Jul 2024 — Present

   Content Marketing & Brand StrategyI create content that drives awareness, engagement, and growth for Art Storefronts’ artist community. From designing visuals and video campaigns to developing educational materials and full marketing courses, my work bridges creativity with data. I also write and refine our monthly Art Marketing Calendar and strategy overview, ensuring every campaign supports our members’ sales goals.I write all email and social media content for Co-Pilot (our done-for-you marketing program), Romance & Revenue campaigns, and our cornerstone seasonal initiatives — incorporating dynamic liquid variables for personalization across channels. Email MarketingI manage internal upsell campaigns, weekly newsletters, and feature announcements — from concept and copy to visuals and performance tracking. Every campaign is crafted to inform, inspire, and convert while maintaining consistent brand voice and design. Community & EngagementI stay immersed in member conversations, hosting bi-monthly webinars, supporting affiliate strategy, and guiding almost 15K artists inside our community channels. My focus is helping artists grow sustainably through clarity, creativity, and connection.🤖 AI & Product DevelopmentI train ASF’s AI tools (ArtHelper, Arty, Fin) with structured prompts, JSON data, and tone calibration. I collaborate on new AI features and positioning to make advanced marketing accessible to artists at every level. Lead Generation & E-commerceI write lead sequences, nurture campaigns, and educational video content to drive demos, conversions, and long-term retention. I also develop e-commerce resources, product mockups, and promotional campaigns that help members sell successfully online.

Education

• Aveda

  Cosmetology License - 1600 hrs - Licensed in MN, CO, CA and TX