Gil Rodriguez

About Gil Rodriguez

Over the past 29 years I have had the privilege to work in professional roles that encompass my passion for strategic marketing solutions and team building. My past 20 years of marketing experience have offered me the opportunity to work with a diverse set of companies, and in many unique roles that require a goal-oriented and strategic leader.A multitude of business opportunities have provided me with vast experience in industries ranging from professional services, non-profit, and direct to consumer. In addition to business development, many engagements I manage span the entire customer experience with a heavy focus on digital services including web and app development, digital advertising, lead generation and account-based marketing. I have extensive experience with solving complex marketing problems with creative solutions that are rooted in research and focused on ROI. A deep business and marketing background help me understand each client\'s unique challenges, and how to align the right marketing strategies, deliverables, and KPIs to ensure a successful campaign.

Experience

1. Staff Vice President, Marketing

   Blue Cross Blue Shield of Arizona

   Mar 2022 — Present · Phoenix, AZ, US

   A marketing executive with a strategic mindset focusing on leveraging data, innovation & creativity to drive business results, providing digital marketing counsel to internal teams and four internal business segments including Individual, Group, Medicare and Medicaid. Manage and leverage enterprise-wide marketing spend to optimize return, collaborating with business leaders to meet growth objectives, and coordinate with digital, IT and data teams to support the delivery of an exceptional experience for target audiences including members, providers, brokers, and employers. Deliver growth campaigns consistent with research and brand voice and develop clear line of sight to channel performance, market-building metrics and operational support required to meet business objectives.

Education

• University of Arizona

  Bachelor of Fine Arts (B.F.A.), Graphic Communications

  1989 — 1994

Skills

• User Experience
• Content Strategy
• Marketing
• Online Advertising
• Digital Strategy
• Product Marketing
• Social Media Marketing
• Business Development
• Digital Marketing
• Creative Direction
• Interactive Marketing
• Graphic Design
• Information Architecture
• Consulting
• Interaction Design
• Usability
• Strategy
• E-Commerce
• Logo Design
• A/B Testing
• Web Analytics
• Integrated Marketing
• Xhtml
• Email Marketing
• Art Direction
• Typography
• Functional Specifications
• SEO
• User Interface Design
• Viral Marketing
• User Experience Design
• Online Marketing
• Web Design