Gillian Black

About Gillian Black

Gillian Black is a Temple University class of 2021 alum who majored in Communication Studies and minored in Digital Media Engagement. She graduated summa cum laude and was a student in the University Honors College. In her time at Temple, she served as the President of a philanthropic organization called Diamond Dogs for two years and volunteered her time as a Student Representative for the Communication Studies department at Klein College Open House & Experience Temple Day. Ms. Black was also a founding member of the Epsilon Phi chapter of Delta Delta Delta and a member of 3 different honors Greek letter organizations- Rho Lambda, Lambda Pi Eta, and Order of Omega. Due to her interest in digital marketing and advertising, she also served as the Social Media Coordinator for FETCH and Comm Club. Ms. Black is currently a Master of Liberal Arts candidate at the University of Pennsylvania. She currently works as a Copywriter at Johnson Jones Group and creates blog content for clients while optimizing for SEO to help clients rank for keywords on Google. Her goals are to start Facebook re-marketing campaigns as well as work directly on client\'s websites. She has past experience in social media marketing, analytics, SEO, and UX design. Gillian is proficient in Microsoft Office, Excel, and PowerPoint. She is familiar with all social media platforms and also is familiar with Canva and Adobe Spark. She has utilized all Adobe software such as Photoshop, InDesign, and Lightroom. In regards to data analytics, she has used R Studio, Google Analytics, and Google Data Studio. She thrives in public speaking positions, research, and loves to lead.

Experience

1. Marketing and Communications Specialist HR Specialist

   Se&m Solutions Llc

   Dec 2021 — Present

   Implements digital marketing strategies, including content creation and management of social media platforms, email marketing campaigns, and website updates-Monitors analytics and generates reports to evaluate campaign performance-Manages SE & M\'s social media presence by planning and scheduling posts, monitoring engagement, and responding to comments or inquiries-Stays up-to-date with industry trends and recommends innovative strategies to improve social media reach and engagement-Contributes to the development of engaging content for various marketing channels, including blog posts, articles, and press releases-Conducts market research to identify industry trends, competitors, and customer insights-Analyzes data and provides recommendations to enhance marketing strategies and campaigns.

Education

• HACC, Central Pennsylvania's Community College

  Communication

  2017 — 2018

• Temple University

  Bachelor of Arts - BA, Communication Studies, Minor: Digital Media Engagement

• Camp Hill Senior High School

  High School Diploma

  2014 — 2017

• University of Pennsylvania

  Master of Liberal Arts