Gillian Thompson

About Gillian Thompson

My passion lies in crafting compelling digital narratives and fostering vibrant online communities that resonate with audiences and drive engagement. Throughout my career, I have successfully increased brand visibility and engagement by implementing data-driven strategies and maintaining a personable online presence. I am adept at utilizing analytics to inform content creation and community management, ensuring that each initiative aligns with overarching business goals and audience needs. I am passionate about staying ahead of digital trends and continuously seek opportunities to expand my skill set. My goal is to leverage my expertise to help brands connect authentically with their audiences, creating digital experiences that are both impactful and enduring.Let\'s connect and explore how we can collaborate to build engaging digital communities and compelling content that tells your brand\'s story.

Experience

1. Program Manager, Member Services - Engagement

   University Of Cincinnati Campus Recreation

   Sep 2025 — Present · Cincinnati, OH, US

   Coordinate Social Media Strategy: Lead the social media student team for Campus Recreation. Oversee content planning, scheduling (via Sprout Social), and analytics across all platforms (e.g, Instagram, TikTok, Facebook, X, YouTube, Pinterest). Ensure consistent messaging and branding that reflects our department\'s values and engages our community. Drive Departmental Communication: Ensure Member Services staff are well-informed and aligned with Campus Recreation programs and events. Work with Campus Services Marketing to help streamline communication efforts to members through newsletters, digital signage, the website, and other marketing materials. Lead the Member Services Leads Student Team: Recruit, hire, train, schedule, supervise, and mentor student Lead staff. Provide ongoing leadership development and create a strong team culture.Develop Staff Training & Resources: Create tools for onboarding, staff meetings, and customer service training. Maintain and update employee handbooks, policies, and procedures. Champion the Member Experience: Serve as the primary contact for new members, including memberships and waivers. Assist with member parking, lockers, and our Rec Rewards program. Coordinate smooth access for members, guests, summer conferences and special groups, and deliver exceptional customer service across all touchpoints. Support Affiliate Memberships & Promotions: Build relationships with campus and community partners to expand affiliate memberships. Help develop and promote membership campaigns and special events. Additional Responsibilities: Assist with system administration of member management software, Rec Automation. Instruct CPR/AED training courses. Collaborate with all Campus Recreation staff on events and programs and facilitate communication to the Member Services staff and assist in coordinating program and service sales.

Education

• Anderson University (SC)

  Bachelor's degree, Communication and Theatre