Gillian Luce

About Gillian Luce

I’m a marketing and communications leader who connects strategy, storytelling, and customer insight to build brands that grow and last. Throughout my career, I’ve led integrated marketing initiatives across PR, social, email, digital, and content - aligning every channel to a clear vision and measurable business goals. My approach centers on the customer experience, spanning both B2C and B2B audiences, understanding how people discover, engage with, and stay loyal. Grounded in a data-driven mindset, I translate insights into strategies that drive engagement and measurable impact. I believe great marketing isn’t just about visibility; it’s about creating experiences that inspire trust and deliver results. That means leading with data and empathy, collaborating across teams, and continually optimizing how we communicate value. I’m driven by growth, grounded in purpose, and passionate about shaping brands that leave a lasting impression—on both customers and the teams who serve them.

Experience

1. Director of Corporate Communications

   Groundworks

   Feb 2025 — Present · VA, US

   Lead the development and execution of integrated communication strategies across public relations, social media, and email marketing to support the national brand and 80+ local offices.• Serve as a strategic partner to executive leadership, aligning messaging and campaigns with business goals during a period of hypergrowth (Inc. Fastest Growing Companies, 9 consecutive years).• Manage brand reputation and media relations efforts, securing national and local media placements to elevate visibility and credibility across diverse markets.• Oversee and implement comprehensive content calendars across channels, ensuring consistent voice and message that reflect the company’s mission to deliver first-class customer experiences.• Analyze communications performance metrics and audience insights to optimize messaging strategy and maximize engagement.• Direct crisis communications planning and rapid-response efforts to protect and promote the brand during high-stakes events.• Lead end-to-end management of the customer lifecycle, developing and implementing strategies and tactics that foster continuous engagement and long-term partnership, ensuring customers receive consistent value and support throughout their service journey.

Education

• Old Dominion University

  BA, Marketing

  2002 — 2006

Skills

• Marketing
• Content Management
• Trade Shows
• Social Media
• Advertising
• Search Engine Optimization (SEO)
• New Media
• Newsletters
• Public Relations
• Social Media Marketing
• Facebook
• Email Marketing
• SEO
• Digital Media
• Blogging
• Product Marketing
• Social Networking
• Search Advertising
• Online Marketing