Gillian Burke
- Role
- Associate Director of Strategy at VaynerMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Gillian Burke
Currently, I am a Director of Strategy at VaynerMedia, working within our integrated…
Experience
Associate Director of Strategy
Feb 2022 — Present
Lead social, creative, and communications strategy for CPG, Retail, QSR, and Alcoholic Beverage clients. Conduct biweekly, monthly, and quarterly social listening analytics reports to analyze consumer sentiment of brands and make actionable recommendations for platform and messaging strategy. Develop distinct and differentiated audience segmentations to inspire brand communications and creative messaging. Create and distribute consumer insights and cultural trends newsletter. Lead department and agency trainings on research tools and audience development.
Skills
- Pitching Media
- Press Releases
- Social Media
- Photoshop
- Intercollegiate Athletics
- Hootsuite
- Microsoft Powerpoint
- Competitrack
- Microsoft Word
- Microsoft Excel
- Powerpoint
- Field Production
- Indesign
- Sprout Social
- Keynote
- Cision
- Premiere
- Adobe Audition
- Brandwatch
- Writing
- Prezi
- Creative Writing
- Creative Strategy
- Media Kit Development
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