Gillian Simmons
Client Services, Account Management: American Express; Kraft; Polo Ralph Lauren; Frito-Lay; Pepsi | Former Director of Marketing, The New York Times
- Role
- Brand Strategy, Naming at PwC
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Gillian Simmons
As a brand strategist at PwC, I lead the development and execution of strategic naming initiatives for internal and external-facing company properties. By collaborating with the Global Brand team, I ensure clarity, consistency, and alignment with broader brand objectives, leveraging my expertise in project management, stakeholder engagement, and naming architecture. With 20+ years of experience driving business growth through marketing, brand storytelling, and operational excellence across top-tier brands in CPG, finance, fashion and publishing, I\'ve become known professionally as \"the loop closer\"- I run all tracks at once and still catch the train.
Experience
Brand Strategy, Naming
Jul 2025 — Present · New York, NY, US
Lead end-to-end process of developing strategic and effective names for internal and external-facing company properties. Collaborate with Global Brand to shape how the firm’s offerings, initiatives, and platforms are perceived, ensuring clarity, consistency, and alignment with broader brand objectives. Leverage extensive project management skills, experience engaging diverse stakeholders, and a deep understanding of naming architecture.
Education
The University of Georgia
BA
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